Home » News » Nissan » Nissan Micra clients ask for personalisation
The new generation Nissan Micra follows a different path than the previous generation. The car has a new design theme and is built around an extensive customisation programme. This strategy seems to work as Nissan retailers are reporting higher-than-expected demand for personalisation options on the all-new Nissan Micra. Approximately one in four are choosing to enhance the car’s design with additional exterior and interior parts.

Customer research amongst the first buyers of new Micra reveals that 60% are attracted by the styling of the car. This is the number one purchase reason for the new Micra. 

And when it comes to personalisation, Nissan’s offer to customers is second to none. More than 100 combinations are available, for both the exterior and interior of the Micra and in a variety of vibrant colours.

Approximately 18% of customers are choosing to personalise the exterior of their Micra. Bespoke components include exclusive bumper finishers, body side mouldings, 17-inch alloy wheels, door mirror caps and high-quality decals applied to the bonnet and roof.

Energy Orange is the most popular exterior personalisation choice for Nissan customers, followed by Enigma Black, Vibrant Chrome then Power Blue. And the exterior personalisation is selected most often by customers in Germany, Austria and Switzerland. Enigma Black is proving most popular in those countries, and also in Italy. Vibrant Chrome is a hit with buyers in Italy and the UK, while Energy Orange is preferred in France and Spain.


Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2008 Nissan Forum Concept

    N/AN/AN/A
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

This is the 2019 Skoda iV electric concept carThis is the 2019 Skoda iV electric concept car
During the 2019 Geneva Motor Show, Skoda unveiled an all-new concept car which is part of the Vision family prototypes. Its name is Skoda iV concept and ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Lotus Evija supercar teased ahead of GoodwoodLotus Evija supercar teased ahead of Goodwood
Lotus is using this year Goodwood Festival of Speed to unveil something special for its fans. Due to start production in 2020, the world’s first British ...

Market News

Ford F-150 is Americas military favoriteFord F-150 is Americas military favorite
We all know Ford F-150 is America's most popular car sold every year. For 36 years he is America’s best-selling vehicle. ...

Gadgets

Volvo and Uber launch their self-driving carVolvo and Uber launch their self-driving car
Volvo is one step ahead when it comes to self-driving cars. The most recent announcement demonstrates this. Together with Uber, the leading ride-hailing ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

VIDEO: Top 5 Mercedes-AMG featuresVIDEO: Top 5 Mercedes-AMG features
Mercedes-AMG has published a special video that features a five must-have features. Number five is drift mode which sends some extra power to the rear wheels. ...