Home » News » Mercedes » Mercedes launching its first luxury apartments
We see automotive producers launching yachts, promotional articles and even bicyles. But seeing a car manufacturer launching a luxury apartment is something real new. Mercedes steps in a new era with the new pilot project called ”Mercedes-Benz Living @ Fraser”.
 
Built with Frasers Hospitality Group, the project will allow visitors to Kensington in London to book six serviced apartments from November. A further nine apartments will follow at the beginning of next year in Singapore. The apartments in London can be booked from mid-November at http://www.frasershospitality.com/en. In Singapore they will be ready for their first occupants in the first quarter of 2016.

The choice of furniture and accessories used in the apartments, as well as the colours and lighting concepts, bear the signature of the Mercedes-Benz Style designers, bringing elements from the car into the living space.

Design partners have helped to come up with individual pieces within the living area such as the bespoke, sparkling ”S-shaped” Swarovski crystal chandelier above the dining table and the Burmester surround sound system.  Alongside these concepts is the sculptural ‘Black Magic Wall’, reminiscent of the feature lines of a car. 

This media wall with integrated smart TV allows occupants of the apartments to go online at any time and use the Mercedes me smart TV app where guests can discover the world of Mercedes-Benz and its products and services on their own terms or to use the connectivity and entertainment features. Other apps designed by partners and transport providers will be available depending on what is on offer at the location.

Inspired by the interiors of the company's current luxury car range, the team at Mercedes-Benz Style designed the 50 to 100m² apartments together with experts in hospitality decor.

These exclusively-appointed serviced apartments are aimed at business travellers and individuals who seek a premium home-from-home.

Once the pilot phase is successfully concluded in spring 2016, Mercedes-Benz will look to rapidly expand the ”Mercedes-Benz Living @ Fraser” concept to other cities. 

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1913 Mercedes 100HP Rennwagen

    Engine: Water Cooled, G4F Aircraft Inliine-4, Power: 74.6 kw / 100 bhp @ 1350 rpmN/A
  2. 1914 Mercedes 115HP 4.5 Grand Prix

    Engine: Water-Cooled, M93654, Inline-4, Power: 85.8 kw / 115.1 bhp @ 3200 rpmN/A
  3. 1905 Mercedes 120HP Rennwagen

    Engine: M 175464, Cats Iron, Inline-4, Power: 89.5 kw / 120 bhp @ 1200 rpmN/A
  4. 1906 Mercedes 120HP Rennwagen

    Engine: M 14126, Inline-6, Power: 93.2 kw / 125 bhp @ 1500 rpmN/A
  5. 1907 Mercedes 120HP Rennwagen

    Engine: Water Cooled, Inline-4, Power: 104.4 kw / 140 bhp @ 1400 rpmN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Aston Martin DBS Superleggera announcedAston Martin DBS Superleggera announced
Aston Martin is ready to reintroduce one of its most iconic model. It is a distinctive moniker set to be proudly worn once again by the British marque’s ...

Custom Cars

2019 Chevrolet Silverado High Country concept2019 Chevrolet Silverado High Country concept
Chevrolet wants to show its clients how easily they can customise the current Silverado models. So it used this year State Fair of Texas to introduce ...

Future Cars

Polestar 1 Coupe first units producedPolestar 1 Coupe first units produced
We haven't heard nothing about Polestar in a while. But the Swedish brand established by Volvo and dedicated only to sports cars worked hard to offer ...

Market News

Mitsubishi Outlander PHEV reach record sales in SeptemberMitsubishi Outlander PHEV reach record sales in September
Mitsubishi hit the jackpot with the introduction of the Outlander PHEV, especially in the UK, where people love it. And the selling results for September ...

Gadgets

Volkswagen announces partnership with MicrosoftVolkswagen announces partnership with Microsoft
Volkswagen skipped this year Paris Motor Show, but announced a very important partnership with one of the biggest technology players in the world: Microsoft. ...

Various News

Jeep Renegade PHEV to be produced at MelfiJeep Renegade PHEV to be produced at Melfi
Jeep is ready to go further with its European offensive. Not only in the SUV segment, but also in the pug-in hybrid segment, an area where the US manufacturer ...

Motorsports

BMW M235i Racing Cup gains Evo Pack and becomes M240i Racing CupBMW M235i Racing Cup gains Evo Pack and becomes M240i Racing Cup
A few years ago BMW has launch a special program for the VLN Endurance Championship at the Nürburgring. The German car manufacturer designed the a special ...

Videos

Ken Block launches Forza Horizon 4 with a special videoKen Block launches Forza Horizon 4 with a special video
In order to promote the launch of the new Forza Horizon 4 video game, Microsoft invited Ken Block in the UK. To be more precise, the American stunt man ...