Home » News » Mercedes » Mercedes announced record sales in 2018
Mercedes managed to score a fantastic year with some great commercial results. Mercedes-Benz continues to be the leading premium automobile brand in terms of unit sales.

Mercedes increased its global car sales to 2,310,185 units in 2018, its eighth consecutive record year (+0.9%), making Mercedes-Benz the best-selling premium brand in the automotive industry for the third time in succession. The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region and its core Chinese market there. Worldwide, models including the SUVs and the E-Class Saloon and Estate were able to generate significant sales impetus in 2018.

Mercedes-Benz completed its strongest-selling year also with the best quarter in the company’s history (595,098 units, +4.0%). In addition, a new December record was set last month with sales of 206,532 units (+6.7%). In 2018, Mercedes-Benz maintained its position as the premium brand with the most new registrations in many markets, and secured market leadership in markets including Germany, France, Russia, Switzerland, Poland, Portugal, Turkey, Denmark, Hungary, Romania, South Korea, Japan, Australia, Thailand, India, Malaysia, Vietnam, Singapore, USA, Canada, Brazil and Argentina.

The number of 943,473 Mercedes-Benz passenger cars delivered to customers in the Asia-Pacific sales region was higher than ever before in one year (+7.8%). China was once again the company’s biggest sales market – not only in the Asia-Pacific region, but worldwide. Last year, 652,996 cars with the three-pointed star were handed over to customers.

In the Europe region, a total of 933,697 passenger cars were delivered to customers in 2018 (-2.3%). SUVs, the S-Class Saloon and the new A-Class recorded the highest growth. 

With 820,721 units sold and a growth rate of 1.9%, Mercedes-Benz SUVs made a significant contribution to the sales success of last year. In all three core regions Asia-Pacific, Europe and NAFTA region, more SUVs with the star were sold than ever before. This segment now accounts for more than a third of all Mercedes-Benz sales. The main markets in 2018 were China, the United States and Germany. The best-selling SUVs last year were the GLC and the GLA. The success story of off-road vehicles with the star is set to be continued in 2019 by the GLE, the EQC, as well as the model upgrade of the GLC and GLC Coupé among others.

AMG, the performance and sports car brand from Mercedes-Benz, achieved six-digit unit sales last year, as well as in 2017. Despite delays in certification in some international markets, 118,204 vehicles worldwide were handed over to customers last year (-10.4%). In China and Japan, two of AMG’s main sales markets, the Affalterbach-based company achieved double-digit growth rates in 2018, setting new records in both markets. 

In the year of its 20th anniversary, the smart brand achieved its third-strongest sales of the past decade: 128,802 customers opted for a smart fortwo or smart forfour in the past twelve months (-4.6%). A significant increase in sales was achieved in Germany, where more than 41,000 units of the urban microcar were delivered between January and December (+14.0%).

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2003 Mercedes-Benz SLK 230 Final Edition

    Engine: Inline-4, Power: 146.9 kw / 197 bhp @ 5500 rpm, Torque: 280 nm / 206.5 ft lbs @ 2500-5000 rpm
  2. 1938 Mercedes-Benz W125 Record

    Engine: MD 25 DAB/3 60 Degree V12, Power: 548.8 kw / 736 bhp @ 5800 rpmN/A
  3. 1937 Mercedes-Benz W25 Avus Streamline

    Engine: MD 25 DAB, 60 Degree V12, Power: 563.8 kw / 756 bhp @ 5800 rpmN/A
  4. 1934 Mercedes-Benz W25 Record

    Engine: M 25 B Inline-8, Power: 320.7 kw / 430 bhp @ 5800 rpmN/A
  5. 1936 Mercedes-Benz W25 Record

    Engine: MD 25 DAB/1 60 Degree V12, Power: 459.4 kw / 616 bhp @ 5800 rpmN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

This is the 2019 Skoda iV electric concept carThis is the 2019 Skoda iV electric concept car
During the 2019 Geneva Motor Show, Skoda unveiled an all-new concept car which is part of the Vision family prototypes. Its name is Skoda iV concept and ...

Custom Cars

ABT Cupra Ateca offers more powerABT Cupra Ateca offers more power
Just introduced on the market during this fall, the new Cupra Ateca already benefits from a tuning package created by a german tuner. It is well known ...

Future Cars

Skoda teases third SUV modelSkoda teases third SUV model
Skoda already has two SUV's in its range, but now is ready to welcome the third one. The SUV offensive will continue. With the new crossover, the Czech ...

Market News

Volkswagen Group sold 5.2 million cars in six monthsVolkswagen Group sold 5.2 million cars in six months
After dominating 2016 global sales, topping the chart and removing Toyota from the first position, Volkswagen Groupe is on course of doing so also in 2017. ...

Gadgets

Volkswagen and NVIDIA partner for Artificial IntelligenceVolkswagen and NVIDIA partner for Artificial Intelligence
Volkswagen is more and more preoccupied by introducing new technologies into its cars. So is looking some strong partners with great experience in this ...

Various News

Breitling Premier Bentley Centenary Limited Edition launched in GenevaBreitling Premier Bentley Centenary Limited Edition launched in Geneva
2019 is a very important year for Bentley, who will celebrate its centenary. To mark this important occasion, one of Bentley's partners is preparing something ...

Motorsports

McLaren just unveiled the all-new Senna GTR racing carMcLaren just unveiled the all-new Senna GTR racing car
McLaren unveiled the all-new Senna GTR. The specially developed racing car is here and it will be made in just 75 units, each and one of them in a manually ...

Videos

Video: how it works the all-new Porsche Wet Mode systemVideo: how it works the all-new Porsche Wet Mode system
The new generation Porsche 911 992 was unveiled a few weeks ago. The latest generation of sports car comes with a few technical improvements, and one ...