Home » News » McLaren » McLaren launches Designed by Air experience for the P1
The key to the performance for the McLaren P1 is aerodynamics, and a new web experience, entitled ‘Designed by Air’, is the first of a two part series telling the extraordinary story behind the car’s design.

The website offers participants a detailed insight as the car is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1 within the wind tunnel highlighting the aerodynamic focus of the design.

Expanding into further sections, the story behind the design of the McLaren P1 reveals an interactive 3D model with further information about the finely honed aerodynamic features. The immersive experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1 in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

The ‘Designed by Air’ McLaren P1 experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

The McLaren P1 experience can be found at designedbyair.com.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2001 McLaren MP4-16

    Engine: 72 Degree, Aluminum Alloy, Mercedes-Benz F0 110K V10, Power: 604.0 kw / 810.0 bhpN/A
  2. 2002 McLaren MP4-17

    Engine: F0110M V10N/AN/A
  3. 2003 McLaren MP4-17D

    Engine: F0110M V10N/AN/A
  4. 2003 McLaren MP4-18

    Engine: FO 110P V10N/AN/A
  5. 1994 McLaren F1

    Engine: BMW S70/2 60 Degree V12, Power: 467.6 kw / 627.1 bhp @ 7400 rpm, Torque: 649.4 nm / 479.0 ft lbs @ 5600 rpm

New Vehicles

Jaguar E-Pace available with new 200 hp petrol engineJaguar E-Pace available with new 200 hp petrol engine
Launched this Spring, the baby SUV Jaguar is now available with more options and a new engine. The new Jaguar E-Pace can be ordered with ‘self-learning’ ...

Concept Cars

Subaru Viziv Tourer Concept unveiled in GenevaSubaru Viziv Tourer Concept unveiled in Geneva
Even if it's not recording huge volumes in Europe, Subaru didn't want to miss this year Geneva Motor Show. So it kept the stand and unveiled the Subaru ...

Custom Cars

Rolls Royce Wraith Luminary Collection announcedRolls Royce Wraith Luminary Collection announced
Rolls Royce is continuously improving its client experience with special editions for the current range of cars. Same happened with the current Wraith ...

Future Cars

Volkswagen to unveil new Camper VanVolkswagen to unveil new Camper Van
Volkswagen is one of the strongest name in Europe when it comes to building commercial vehicles. So every concept coming from Volkswagen Commercial Vehicles ...

Market News

Volkswagen Group deliveries increase in first two moths of 2018Volkswagen Group deliveries increase in first two moths of 2018
Despite being overtaken by Renault-Nissan-Mitsubishi Alliance last year, Volkswagen Group continues its great momentum and scores high sales lso the the ...

Gadgets

Volkswagen Connect offered as standard on Polo and UpVolkswagen Connect offered as standard on Polo and Up
Volkswagen is updating its technology found in its small car range. The Up! and the Polo are targeted by this latest update. Volkswagen Connect – the ...

Various News

Jaguar XJ50 special edition launchedJaguar XJ50 special edition launched
Jaguar has one of the most popular models in automotive history. And XJ50 is one of the most iconic, longly recognised as one of the most luxurious car ...

Motorsports

Volkswagen ID R Pikes Peak - officially unveiledVolkswagen ID R Pikes Peak - officially unveiled
Volkswagen has officially unveiled the new Volkswagen ID R Pikes Peak Concept. The car is set to compete in the famous Pikes Peak Hill Climb event which ...

Videos

Here is the Bugatti Veyron Vitesse WRC doing some fast stuff in off-roadHere is the Bugatti Veyron Vitesse WRC doing some fast stuff in off-road
A few year ago, Bugatti launched a special edition Veyron. Its name was Veyron Vitesse WRC but the WRC doesn't stand for World Rally Championship. Instead, ...