Mazda Axela-Mazda3 and Biante Special Editions

The Mazda Axela-Mazda3 and Biante Special Editions have been launched today in Japan as the automaker is celebrating its 90th anniversary. 
Both Mazda Axela-Mazda3 and Biante Special Editions qualify for Japan’s eco-car program with a 75% tax reduction and will feature Mazda’s award winning i-stop system. On the 90th annyiersary Mazda Biante based on the 20CS model grade the automaker will also offer Dynamic Stability Control (DSC) and Mazda’s Advanced Keyless Entry System.
The Mazda Axela-Mazda3 can now be ordered with the special exterior body color, Gunmetal Blue Mica and pricing for the 20C Sport version starts at 1,890,000 Yen including tax. As for the Mazda Biante 90th Anniversary Special Edition the price has been set at 2,260,000 Yen.
Mazda press release :
HIROSHIMA, Japan—As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched special edition versions of the Mazda Axela sports compact (known overseas as the Mazda3) and Mazda Biante mid-size tall ‘high-roof’ minivan for the Japanese market. Both models are equipped with Mazda’s unique idling stop system, i-stop, and go on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.
Founded in 1920 as Toyo Cork Kogyo Co., Ltd., Mazda will reach its 90th birthday on January 30, 2010. The two commemorative special edition models feature the award-winning i-stop system and offer outstanding eco-friendly and safety performance as well as Mazda’s hallmark fun-to-drive attributes. In Japan, i-stop’s list of accolades includes the 2009 Eco-Products Award from the Ministry of Land, Infrastructure, Transport and Tourism, and the 2010 RJC Technology of the Year award.
Both special edition models qualify for Japan’s eco-car incentive program and 75 percent tax reductions under the government’s eco-car tax reduction program.
The Mazda Axela 90th Anniversary Special Edition is based on the four Axela grades that come with i-stop. It will be the first Mazda in the Japanese market with the exclusive exterior body color, Gunmetal Blue Mica. The Mazda Biante i-stop Smart Edition, also launched to celebrate Mazda’s 90th birthday, is based on the 20CS model grade. Its features include i-stop, Dynamic Stability Control (DSC) and Mazda’s Advanced Keyless Entry System.
Base models
    Mazda Axela Sport 20C and 20S grades, Mazda Axela Sedan 20C and 20E (FWD) grades (all grades equipped with i-stop)
Special features
    Special exterior body color, Gunmetal Blue Mica (new to models for the Japanese market)
Base model
    Mazda Biante 20CS (FWD model)
Special features
        * i-stop
        * Dynamic Stability Control (DSC) system
        * Dual power sliding doors
        * Advanced keyless entry and start system (with answer-back function and automatic rear liftgate)
Manufacturer’s suggested retail prices of the 90th Anniversary special edition models

– A separate recycling fee is necessary in addition to the manufacturer’s suggested retail prices listed above. (Sport 20C: 13,190 yen, 20S: 13,740 yen, Sedan 20C: 12,670 yen, 20E: 13,220 yen)

• – DISI: Direct Injection Spark Ignition

Mazda Biante 90th Anniversary Special Edition ‘i-stop Smart Edition’

– A separate recycling fee of 14,590 yen is necessary in addition to the manufacturer’s suggested retail prices listed above.

• – The exterior body color range consists of six colors. If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).