Home » News » Maserati » Maserati sold 36.500 cars in 2014
When Sergio Marchionne set a target of 50,000 units sold by 2015, everyone said he is crazy. The announcement was made in 2012, when Maserati was selling only 6,000 units per year. 2014 results though might show that Marchionne was not so crazy after all.
 
Worldwide Sales 
 
Last year Maserati sold approximately 36,500 cars worldwide, an increase of 136% compared to 2013 and almost 6 times the sales figure for 2012. As you would expect, Ghibli, the brand’s first E segment executive saloon, was the brand most popular product with 23,500 sales. Second was Quattroporte with 9,500 units, while the total was completed by 3,500 units of the GranTurismo and GranCabrio models.
 
Individual Markets 
 
The American market, with 14,690 units and growth of 110% compared to 2013, confirmed its status as Maserati’s biggest market in 2014. It was followed by second largest market in terms of volume, China, with 9,400 units and growth of 148% compared to 2013.
 
Europe also recorded a large rise of 153% compared to 2013, with no fewer than 6,360 units sold. Performance in the Asia-Pacific area total 4,000 units, representing a 206% increase over 2013. The results in the Middle East were also very good, with 2,050 units sold and a growth of 144%. 


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