Home » News » Land Rover » Land Rover celebrates 70 years anniversary
Everybody is waiting for the new generation Defender, but Land Rover is keeping the secret. Until we find out how the new Defender will look like, Land Rover is celebrating 70 years of all-terrain adventures and global expeditions.

Stretching over 250 metres, the spectacular Defender outline was imprinted on the side of a mountain in the French Alps. The one-off snow art was created to announce World Land Rover Day on 30 April, exactly 70 years since the original Land Rover was first shown to the world at the 1948 Amsterdam Motor Show.

The unique image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, first sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the idea to his brother Spencer, Rover's managing director. 

The forward-thinking design was eventually christened the 'Land Rover'; the outline of which we now recognise as the Defender. Those first sand sketches went on to create one of the most iconic vehicles in the world and ultimately led to the creation a company that has become the most famous 4x4 manufacturer on the planet.

Land Rover is inviting fans to join the celebrations in a World Land Rover Day online broadcast. It stars the people who helped create the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989.

Snow artist Simon Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps.

Driving a Defender to get close to the 2,700m to produce the high-altitude artwork, Beck then walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. 



Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1998 Bentley Brooklands R

    Engine: Turbocharged V8, Power: 223.7 kw / 300.0 bhp @ 4000 rpm, Torque: 605 nm / 446.2 ft lbs @ 2000 rpm
  2. 2008 Breckland Beira

    Engine: V8, Power: 298.3 kw / 400 bhp @ 6000 rpm, Torque: 542.3 nm / 400 ft lbs @ 4400 rpm
  3. 1967 Ford Thunderbird Landall

    Engine: V8, Power: 257.3 kw / 345.0 bhp @ 4600 rpm, Torque: 626.39 nm / 462.0 ft lbs @ 2800 rpm
  4. 2005 Land Rover LR3

    Engine: Jaguar AJV8 V8, Power: 223.7 kw / 300 bhp @ 5500 rpm, Torque: 427.08 nm / 315 ft lbs @ 4000 rpm
  5. 2008 Land Rover LRX Concept

    Engine: Diesel Inline-4N/AN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

This is the 2019 Skoda iV electric concept carThis is the 2019 Skoda iV electric concept car
During the 2019 Geneva Motor Show, Skoda unveiled an all-new concept car which is part of the Vision family prototypes. Its name is Skoda iV concept and ...

Custom Cars

ABT Cupra Ateca offers more powerABT Cupra Ateca offers more power
Just introduced on the market during this fall, the new Cupra Ateca already benefits from a tuning package created by a german tuner. It is well known ...

Future Cars

Skoda teases third SUV modelSkoda teases third SUV model
Skoda already has two SUV's in its range, but now is ready to welcome the third one. The SUV offensive will continue. With the new crossover, the Czech ...

Market News

Volkswagen Group sold 5.2 million cars in six monthsVolkswagen Group sold 5.2 million cars in six months
After dominating 2016 global sales, topping the chart and removing Toyota from the first position, Volkswagen Groupe is on course of doing so also in 2017. ...

Gadgets

Volkswagen and NVIDIA partner for Artificial IntelligenceVolkswagen and NVIDIA partner for Artificial Intelligence
Volkswagen is more and more preoccupied by introducing new technologies into its cars. So is looking some strong partners with great experience in this ...

Various News

Breitling Premier Bentley Centenary Limited Edition launched in GenevaBreitling Premier Bentley Centenary Limited Edition launched in Geneva
2019 is a very important year for Bentley, who will celebrate its centenary. To mark this important occasion, one of Bentley's partners is preparing something ...

Motorsports

McLaren just unveiled the all-new Senna GTR racing carMcLaren just unveiled the all-new Senna GTR racing car
McLaren unveiled the all-new Senna GTR. The specially developed racing car is here and it will be made in just 75 units, each and one of them in a manually ...

Videos

Video: how it works the all-new Porsche Wet Mode systemVideo: how it works the all-new Porsche Wet Mode system
The new generation Porsche 911 992 was unveiled a few weeks ago. The latest generation of sports car comes with a few technical improvements, and one ...