Home » News » Mazda » Kevin Rice named chief designer for Mazda Europe
Peter Birtwhistle will be stepping down from its position of chief designer inside Mazda Europe. He spent 26 years with Mazda, first joining the company in 1988.
 
He led the Mazda Europe’s design department since mid-1999. Among other important models, Birtwhistle was involved in developing Mazda’s “KODO – Soul of Motion” design theme, found on current Mazda3, Mazda6 and the recently introduced Mazda2.
 
Birtwhistle will be replaced by Kevin Rice starting September 1st. The 50 year old British designer returned last autumn as creative director to Mazda’s European R&D Centre in Oberursel, Germany. He worked there also in 1990 for five years. Kevin Rice also worked for different European brands, including BMW.
 
“Mazda has a long tradition in Europe for its stand-out designs and is considered the most European of Japanese brands. This is in large part thanks to Peter’s passion for design and for cars. We are fortunate to have a successor of such great talent. Kevin will continue Peter’s work, giving Mazda the necessary continuity while at the same time representing a new generation of designers,” says Mazda Motor Europe President & CEO Jeff Guyton.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1992 Mazda 323 Familia GT-R

    Engine: Turbocharged Inline-4, Power: 139.0 kw / 186.4 bhp @ 6000 rpm, Torque: 240.0 nm / 177.0 ft lbs @ 4500 rpm
  2. 2001 Mazda 323 MPS Concept

    Engine: Inline-4, Power: 111.9 kw / 150.1 bhpN/A
  3. 2006 Mazda 3 MPS

    Engine: MZR DISI Inline-4, Power: 190.2 kw / 255 bhp, Torque: 380 nm / 280.3 ft lbs @ 3000 rpm
  4. 2007 Mazda 3 MPS Extreme

    Engine: MZR DISI Inline-4, Power: 156.6 kw / 210 bhp @ 5500 rpm, Torque: 425 nm / 313.5 ft lbs @ 4400 rpm
  5. 2005 Mazda 6 MPS

    Engine: MZR Direct-Injection Turbo, Power: 193.9 kw / 260.0 bhp @ 6000 rpm, Torque: 380 nm / 280.3 ft lbs @ 3000 rpm

New Vehicles

New generation Audi A7 will be unveiled on October 19New generation Audi A7 will be unveiled on October 19
Audi has published the first teaser picture of the upcoming A7 model. The new 5-door coupe model will be officially unveiled on October 19 during a special ...

Concept Cars

2018 GMC Sierra 2500HD All Mountain concept revealed2018 GMC Sierra 2500HD All Mountain concept revealed
If you are producing a pick-up, then you have to create all kind of accessories that will make the truck be usable also in winter season. GMC understood ...

Custom Cars

McLaren Satin Black Gold created by MSOMcLaren Satin Black Gold created by MSO
McLaren tries to attract more clients from the Orient, so it decided to make a good impression at this year Dubai Motor Show. A unique McLaren 720S supercar ...

Future Cars

Volkswagen I.D. Buzz confirmed for productionVolkswagen I.D. Buzz confirmed for production
Volkswagen is decided to be one of the leaders in reducing its emissions in the future years. After the Dieselgate scandal, this is the right thing to ...

Market News

Lamborghini Huracan and Aventador reach new milestonesLamborghini Huracan and Aventador reach new milestones
The Gallardo was Lamborghini's most succesful model yet, with sales surpassing 14.000 units in ten years of production. The record is set to be broken ...

Gadgets

Volvo to provide autonomous cars to UberVolvo to provide autonomous cars to Uber
We are getting closer to the moment when taxi's will no longer be driven by humans. The taxi companies will use autonomous vehicles for clients. Uber ...

Various News

Opel Crossland X is now available with factory-fitted LPGOpel Crossland X is now available with factory-fitted LPG
Opel has decided to put an interesting powertrain under the hood of the Crossland X. The model can be ordered with a factory-fitted LPG. Under the hood ...

Motorsports

Volkswagen Polo GTI R5 - official pictures and detailsVolkswagen Polo GTI R5 - official pictures and details
Volkswagen has officially unveiled the 2018 Polo GTI R5. The new model is designed to compete in the WRC2 and national and regional rally championships. ...

Videos

BMW 8 Series Concept has a breathtaking promoBMW 8 Series Concept has a breathtaking promo
BMW has published the first promo video for the new BMW 8 Series Concept. The prototype was showcased durnig the Concorso d'Eleganta Villa d'Este and ...