Home » News » Seat » Jurgen Stackmann replaces James Muir as Seat CEO

Jürgen Stackmann (51) is to take over as Chairman of SEAT S.A. effective May 1, 2013. In this function he succeeds James Muir (54), who will assume a senior management function within the Volkswagen Group and will report direct to the Board of Management.

Jürgen Stackmann qualified as a bank clerk and holds a degree in business administration. He began his professional career with Ford in 1989, where he held various posts in Germany and the UK, including Marketing Director for German plants, Vice President Marketing at Ford Europe in London and finally General Manager Sales and Marketing for German plants.

Stackmann joined the Volkswagen Group in 2010, initially holding responsibility for Sales and Marketing at ŠKODA AUTO a.s. Stackmann was placed in charge of Marketing at the Volkswagen Group and the Volkswagen Passenger Cars brand effective September 1, 2012.



James Muir, who studied German language and literature and also holds a degree in European marketing, began his career in Sales at Ford UK in 1987. Until mid-2001 he held various senior management posts at Ford, the last as head of Marketing Services. He then became Project Director at Mazda Europe, before moving to Mazda UK as Managing Director.

In 2003 Muir was appointed Vice President Sales, thus taking charge of Sales at Mazda Europe, and named President and CEO of Mazda Europe in 2005. He became Chairman of SEAT S.A. in September 2009, where he has been instrumental in successfully restructuring the company.

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