Home » News » Jaguar » Jaguar opens new centre for its Special Vehicle Operations division
To be able to compete with the German rivals, Jaguar had to also create a special division that could handle special requests in terms of customization. 

The specialist division of Jaguar Land Rover created in June 2014 to build a business responsible for halo car products (SVO), Vehicle Personalization, classic car programs by Jaguar Land Rover Classic and an exciting range of Branded Goods. 

And now, the Jaguar Land Rover Special Vehicle Operations (SVO) opened a new Technical Center in the heart of the British Midlands. The new £20m facility near Coventry will be the headquarters of SVO and will house manufacturing, paint, technical and customer commissioning and presentation zones inside the 20,000 m2 facility.

In future, customers will be able to visit the Technical Center’s Commissioning Suite by invitation, where they will explore the range of possibilities for creating and customising their own Jaguar or Land Rover vehicle. An SVO color-matching specialist will be on hand to accurately match shades with any item of the customer’s choosing.

The exclusive experience will continue through to the food served to customers visiting the Technical Center. Michelin-starred chef Graham Edwards, who learned his trade in London’s West End and has previously worked with Raymond Blanc, is on hand to create a selection of dishes designed to suit the client or the car they are buying.

The SVO story will continue in the Technical Centre once the customer has left, as their car is built, painted and hand-finished in the other three areas of the building.

The final stage to the process is the Manufacturing Facility, which is home to some of the most extreme quality control procedures in the world.



Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2001 Jaguar XJR Special Edition

    Engine: Supercharged V8, Power: 275.9 kw / 370 bhp @ 6150 rpm, Torque: 524.7 nm / 387 ft lbs @ 3600 rpm
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

First teaser picture of the Mitsubishi Mi-TechFirst teaser picture of the Mitsubishi Mi-Tech
Mitsubishi will unveil during the 2019 Tokyo Motor Show a new special concept. Its name is Mi-Tech and comes with a plug-in hybrid powertrain. ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Skoda Octavia first sketches emergeSkoda Octavia first sketches emerge
Skoda is getting closer and closer to another milestone in the company history. The Czech manufacturer is preparing the unveiling of the new generation Octavia. ...

Market News

Lamborghini Huracan surpasses Gallardo production recordLamborghini Huracan surpasses Gallardo production record
When you think at the most popular Lamborghini ever created you think at Gallardo, as it eas the best sold car in the company’s history. Well, starting ...

Gadgets

Karma develops sound for its future electric carsKarma develops sound for its future electric cars
Many electric car manufacturers are exploring new options when it comes to sound. Even an electric car has to sound good. Due to the absence of a loud ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

Video. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 secondsVideo. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 seconds
A couple of weeks ago, the guys from Koenigsegg have announced that the Regera hypercar managed to smash the world record for 0-250-0 mph and also for ...