Home » News » Citroen » Iris Apfel becomes the ambassador of new Citroen DS 3
Unlike other European brands that tried to be premium and failed, DS managed to become loved by the public and even emerge as a separate brand last year. The DS logo is now applied on two different vehicles, the DS 3 and DS 3 Cabrio, recently faceifted to become more appealing. 

To celebrate the launch of new DS 3 and DS 3 Cabrio, the DS brand has created an advertising campaign featuring the fashion icon and legendary business woman, Iris Apfel.

Iris Apfel, famous for her avant-garde style, is one of the most influential women in the world of fashion. This inspiring lady, aged 94, is instantly recognisable thanks to her oversized glasses and bold combinations of jewellery and accessories. 

Previously the chief editor of Women’s Wear Daily, Apfel supervised the decoration of the White House for nine Presidents of the United States between 1950 and 1992. It is not uncommon to find her in the media or to discover an exhibition dedicated to her and her style, for example the recent exhibition at MOMA in New York.

Today she becomes the ambassador for New DS 3 and is at the heart of the international advertising campaign which launches across DS Automobiles’ Facebook and Twitter channels in the UK and France.

The campaign will run on television screens and outdoor displays from 26 February in the UK and 1 March in France. Other European countries will follow.

”Driven By Style” is a colourful campaign that tells the story of a dream meeting between two characters and the sharing of the same vision.

Since the launch of DS3 in 2010, more than 390,000 customers have chosen the Parisian car around the world and 100,000 here in the UK.



Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1955 Citroen DS 19

    Engine: Cast Steel Inline-4, Power: 55.9 kw / 75 bhp @ 4500 rpm, Torque: 173.5 nm / 128 ft lbs @ 3000 rpm
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Range Rover Sport P400e prototype unveiled in LARange Rover Sport P400e prototype unveiled in LA
Range Rover used this year Los Angeles Motor Show to unveil two special models, that will define the range in the future years. The prototypes of the ...

Custom Cars

Rolls Royce Privacy Suite introduced in ChinaRolls Royce Privacy Suite introduced in China
Rolls Royce builds the most luxurious cars on the plant. We all know that. In order to provide also the isolation feel some of its clients needs, Rolls ...

Future Cars

Mercedes-Benz Vans launches the Vision URBANETIC conceptMercedes-Benz Vans launches the Vision URBANETIC concept
Mercedes is more and more into autonomous cars and is developing new technologies, fot the moment only at a concept stage. So is the Vision URBANETIC, ...

Market News

Volkswagen Group sold 5.2 million cars in six monthsVolkswagen Group sold 5.2 million cars in six months
After dominating 2016 global sales, topping the chart and removing Toyota from the first position, Volkswagen Groupe is on course of doing so also in 2017. ...

Gadgets

BMW Intelligent Personal Assistant available starting 2019BMW Intelligent Personal Assistant available starting 2019
BMW is ready to follow Mercedes in personal assistance technology. After the Stuttgart-based manufacturer launched the Hey Mercedes assistant, now BMW ...

Various News

Jaguar XE SV Project 8 sets lap record on Laguna SecadJaguar XE SV Project 8 sets lap record on Laguna Secad
Jaguar is hunting records and this time not on the Nurburgring. The UK manufacturer is targeting great performances outside Europe, on US soil. Jaguar’s ...

Motorsports

Audi, the first German brand to race in Formula EAudi, the first German brand to race in Formula E
Formula E is getting more and more popular and big brands are joining competition because it helps them develop new technologies dedicated to electric vehicles. ...

Videos

BMW Z4 Concept - First official videoBMW Z4 Concept - First official video
BMW has officially unveiled the all-new BMW Z4 Concept during the Pebble Beach Concurs dÉlegance. Now it is time to see this beauty in a short footage. ...