Home » News » Citroen » Iris Apfel becomes the ambassador of new Citroen DS 3
Unlike other European brands that tried to be premium and failed, DS managed to become loved by the public and even emerge as a separate brand last year. The DS logo is now applied on two different vehicles, the DS 3 and DS 3 Cabrio, recently faceifted to become more appealing. 

To celebrate the launch of new DS 3 and DS 3 Cabrio, the DS brand has created an advertising campaign featuring the fashion icon and legendary business woman, Iris Apfel.

Iris Apfel, famous for her avant-garde style, is one of the most influential women in the world of fashion. This inspiring lady, aged 94, is instantly recognisable thanks to her oversized glasses and bold combinations of jewellery and accessories. 

Previously the chief editor of Women’s Wear Daily, Apfel supervised the decoration of the White House for nine Presidents of the United States between 1950 and 1992. It is not uncommon to find her in the media or to discover an exhibition dedicated to her and her style, for example the recent exhibition at MOMA in New York.

Today she becomes the ambassador for New DS 3 and is at the heart of the international advertising campaign which launches across DS Automobiles’ Facebook and Twitter channels in the UK and France.

The campaign will run on television screens and outdoor displays from 26 February in the UK and 1 March in France. Other European countries will follow.

”Driven By Style” is a colourful campaign that tells the story of a dream meeting between two characters and the sharing of the same vision.

Since the launch of DS3 in 2010, more than 390,000 customers have chosen the Parisian car around the world and 100,000 here in the UK.



Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1955 Citroen DS 19

    Engine: Cast Steel Inline-4, Power: 55.9 kw / 75 bhp @ 4500 rpm, Torque: 173.5 nm / 128 ft lbs @ 3000 rpm
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Ford “Ole Yeller” Mustang is the most track ready Mustang everFord “Ole Yeller” Mustang is the most track ready Mustang ever
To raise some money for charity and also offer its clients a track-ready Mustang, Ford unveiled a special edition called “Ole Yeller” Mustang, that ...

Concept Cars

Infiniti QX50 Concept unveiledInfiniti QX50 Concept unveiled
Infiniti marked an important moment during this year NAIAS Detroit, unveiled the all new QX Concept, an evolution of the 2016 QX Sport Inspiration. ...

Custom Cars

Jaguar F-Pace Design Edition sold for £102,500Jaguar F-Pace Design Edition sold for £102,500
Jaguar wanted to make an important contribution to a nobil cause and decided to create a car that can attract enough attention and enough money. This ...

Future Cars

Audi electric cars will reach 25% of US market by 2025Audi electric cars will reach 25% of US market by 2025
One of the main actors in Dieselgate scandal, Audi will try to concentrate its efforts in the green zone. Audi is investing in new technologies, more ...

Market News

Another record year for Rolls Royce in 2016Another record year for Rolls Royce in 2016
Considering that every Rolls Royce model is very expensive, charging over 300.000 euros for the least expensive model, you would think that sales are ...

Gadgets

Jaguar and Land Rover announce new autonomous technologyJaguar and Land Rover announce new autonomous technology
More and more manufacturers are testing autonomous technologies on their cars. Jaguar Land Rover makes no exception, as they already announced the intention ...

Various News

Ford 1.0‑litre EcoBoost engine wins another prizeFord 1.0‑litre EcoBoost engine wins another prize
Ford is one of the best carmakers when it comes to small engines. And that is because it`s 1.0‑litre EcoBoost engine has been voted best in class at ...

Motorsports

BMW M6 GTLM Art Car finishes Daytona 24hours raceBMW M6 GTLM Art Car finishes Daytona 24hours race
After no more than 16 years since the last ArtCar, BMW introduced a new creation, signed by American artist John Baldessari and based on the MW M6 GTLM. ...

Videos

Modified Dacia 1300 tackles a BMW i8Modified Dacia 1300 tackles a BMW i8
I'm not sure if you are aware of Dacia. The Romanian company produced few models back in the communism and the Dacia 1300 was a great success. For the ...