Home » News » Hyundai » Hyundai to launch Genesis premium brand
As the current Genesis had some good sales and was well received by the public, even if it was positioned and priced as a premium model, Hyundai thought it might be the time for launching a premium brand. It will be called Genesis and will be a stand-alone brand that operates alongside the company’s popular Hyundai marque. 

Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world’s most renowned luxury car brands. Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

To differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure and customer service offering is being established. Genesis models will be badged with a new wing-type emblem, redesigned from the version used on the current Genesis model to create an even more luxurious look. This emblem firmly cements the Genesis models as a collective family of luxury models under the Genesis nameplate.

The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment.

From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda models at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center. The work of the new Prestige Design Division will be overseen by Peter Schreyer, as part of his group-wide design responsibilities as President and Chief Design Officer (CDO) of Hyundai Motor Group.


Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2010 Hyundai Genesis Coupe SE

    Engine: Lambda V6, Power: 228.2 kw / 306 bhpN/A
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Nissan Micra benefits 1.0 litre gasoline engineNissan Micra benefits 1.0 litre gasoline engine
Nissan is offering the current Micra on the UK market with a new gasoline engine, more suitable for those looking for a more economical unit. ...

Concept Cars

Lexus LF-1 Limitless concept introduced at NAIASLexus LF-1 Limitless concept introduced at NAIAS
Lexus is using this year Detroit Motor Show to introduce us a futuristic crossover, that is scheduled to become the next flagship crossover for the Japanese ...

Custom Cars

MG3 receives new accessory pack in UKMG3 receives new accessory pack in UK
MG tries to make the current MG3 more attractive this Christmas so is spicing up the range with some accessories. Whether you want some extra protection ...

Future Cars

Volkswagen I.D. Buzz confirmed for productionVolkswagen I.D. Buzz confirmed for production
Volkswagen is decided to be one of the leaders in reducing its emissions in the future years. After the Dieselgate scandal, this is the right thing to ...

Market News

Volkswagen US sales defies Dieselgate scandal expectationsVolkswagen US sales defies Dieselgate scandal expectations
Some might say Volkswagen had some difficult times in US after the Dieselgate scandal. But 2017 sales say something else. Volkswagen of America reported ...

Gadgets

Volkswagen and NVIDIA partner for Artificial IntelligenceVolkswagen and NVIDIA partner for Artificial Intelligence
Volkswagen is more and more preoccupied by introducing new technologies into its cars. So is looking some strong partners with great experience in this ...

Various News

Mopar announces 200 Jeep Performance Parts for the new WranglerMopar announces 200 Jeep Performance Parts for the new Wrangler
We just saw the new generation Jeep Wrangler, ready to be shown in full during this year Los Angeles Motor Show, and Mopar, its customization division, ...

Motorsports

DS Racing Formula E car unveiledDS Racing Formula E car unveiled
Formula E is becoming more and more attractive for the European brands. One of the most important car manufacturer who takes part at the electric Grand ...

Videos

Tesla Model 3 clocked at 4.66 seconds for 0 to 60 mphTesla Model 3 clocked at 4.66 seconds for 0 to 60 mph
Tesla Model 3 should be a succesful model. The car was reserved more than 400.000 times before the launch and now the production has begun. ...