Home » News » Hyundai » Hyundai and Maroon 5 created the anthem for 2018 Fifa World Cup Russia
For a few years now, Hyundai is the official sponsor of FIFA competitions, including the FIFA World Cup Russia. The preparations are on the edge, so Hyundai has enlisted multi-platinum GRAMMY Award winning band Maroon 5 to record a version of Bob Marley & The Wailers iconic feel-good anthem ‘Three Little Birds’. 

Through the song, Hyundai will communicate that its smart technology means consumers can forget their worries and enjoy a positive driving experience both in and out of the car. 

The new campaign will launch for the first time at the 2018 FIFA World Cup Russia™ with a new television advertising campaign. In addition, a music video has been created by Grammy award winning director Joseph Kahn featuring Hyundai’s new fuel cell electric NEXO model.  

The television advert, which highlights Hyundai’s smart technology will be broadcast during the 2018 FIFA WORLD CUP RUSSIA.

The smart technology that features in the commercial incudes Forward Collision Avoidance Assist which prevents a driver bumping in to a bus outside the football stadium and Safe Exit Assist which automatically locks the doors when trying to opening them in order to secure passenger safety in vehicle.  

The music video was shot in a reggae designed world created to showcase the soul of a Maroon 5 performance. The silhouettes of the band are formed from natural materials including wood, stone, feathers and jewels, intercut with male and female reggae dancers bringing energy to the music.  The dancer’s bodies are then transformed into hundreds of miniature models of Hyundai’s new fuel cell electric NEXO, driving in time to the beat, before being defined by beams of headlights illuminating their figures against a darkened background. 

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Hyundai Accent SR Concept

    Engine: Inline-4N/AN/A
  2. 2001 Hyundai Clix Concept

    Engine: Direct Injection Inline-4, Power: 225.2 kw / 302.0 bhpN/A
  3. 2007 Hyundai Concept Gensis Coupe

    Engine: All ALuminum V6, Power: 223.7 kw / 300 bhp, Torque: 338.95 nm / 250 ft lbs
  4. 2003 Hyundai CSS Concept

    Engine: Delta Tiburon V6, Power: 127 kw / 170.3 bhp, Torque: 245 nm / 180.7 ft lbs
  5. 1998 Hyundai Euro 1 Concept

    Engine: Turbocharged Inline-4, Power: 283.4 kw / 380.0 bhpN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

Mercedes-Benz unveiled the mighty Mercedes-AMG Project OneMercedes-Benz unveiled the mighty Mercedes-AMG Project One
Mercedes-Benz has officially unveiled the mighty Mercedes-AMG Project One during the 2017 Frankfurt Motor Show. The hypercar was developed to celebrate ...

Custom Cars

Rolls Royce Privacy Suite introduced in ChinaRolls Royce Privacy Suite introduced in China
Rolls Royce builds the most luxurious cars on the plant. We all know that. In order to provide also the isolation feel some of its clients needs, Rolls ...

Future Cars

Mercedes-Benz Vans launches the Vision URBANETIC conceptMercedes-Benz Vans launches the Vision URBANETIC concept
Mercedes is more and more into autonomous cars and is developing new technologies, fot the moment only at a concept stage. So is the Vision URBANETIC, ...

Market News

2017 Mercedes sales reach new record level2017 Mercedes sales reach new record level
After it managed to surpass sales of its main rival in the premium segment, Mercedes is now building up its lead. ...

Gadgets

BMW Intelligent Personal Assistant available starting 2019BMW Intelligent Personal Assistant available starting 2019
BMW is ready to follow Mercedes in personal assistance technology. After the Stuttgart-based manufacturer launched the Hey Mercedes assistant, now BMW ...

Various News

Volkswagen Transporter sets van record time on NurburgringVolkswagen Transporter sets van record time on Nurburgring
We are used to see fast cars or at least hot hatches setting Nurburgring record. This time, is a different kind of car. A Volkswagen Transporter has set ...

Motorsports

Aston Martin Vantage GTE will be seen in flesh and bones during the 24 Hours of Le Mans raceAston Martin Vantage GTE will be seen in flesh and bones during the 24 Hours of Le Mans race
Aston Martin will return this year at the 24 Hours of Le Mans Race with the new Vantage GTE model. Under the hood of the car is the same V8 4.0 liter ...

Videos

Mercedes-Benz teases a special electric concept for Pebble BeachMercedes-Benz teases a special electric concept for Pebble Beach
Lots of car manufacturers have big plans for this year's Pebble Beach Concours d'Elegance. For instance, Mercedes-Benz has published a teaser video with ...