Home » News » GM » GM Opens Advanced Design Studio in Seoul

The North American company has announced that a new GM Advanced Design Studio in now open for business in Seoul also known as the 2010 World Design Capital.

Seoul's Gangnam area is one of the world’s trendiest neighborhoods and Ed Welburn, GM Vice President of Global Design said that “Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion".

GM's Advanced Design Studio in Seoul which is one one the 10 GM global design centers will concentrate on global mini and small vehicles and represents the company's intention of renewing ots focus on design.

GM press release :

Seoul, Korea – With a renewed focus on designing, building and selling the world’s best vehicles, General Motors today announced the opening of the Seoul Advanced Design Studio in the heart of the 2010 World Design Capital. The studio is based in the city’s Gangnam area, which is considered not only the most exciting and stylish part of Korea’s capital, but also one of the world’s trendiest neighborhoods.

“Our car designers get inspiration from life and Gangnam is a place where people worship design, style and fashion,” said Ed Welburn, GM Vice President of Global Design. “Our Korean designers will sample perfection every day surrounded by some of

the top brands and fashion houses in the world and this ideal location will nurture their creative souls.”

GM Daewoo President and CEO Mike Arcamone said that design will continue to be a key to the company’s success.  “Our award-winning Korean designers were responsible for the Chevrolet Cruze, Spark and yet to be launched Aveo (sold domestically as Lacetti Premiere, Matiz and Gentra),” said Arcamone. “Seoul Advanced Design Studio demonstrates GM’s support of GM Daewoo, and in turn, our support for Seoul’s year long initiative aimed at capitalizing on its World Design Capital status.”

One of 10 GM global design centers and the design base for GM’s global mini and small vehicles, the GM Daewoo Design Center has relocated its advanced design function to Seoul from its headquarters in Bupyeong, Incheon, in order to enhance its function and specialty.

Our New Neighborhood

Its location in Gangnam puts the Seoul Advanced Design Studio in the heart of the nation’s center of culture, the arts, fashion and industry. It will enable the new organization to participate in the extensive series of design programs being carried out in Seoul, which succeeded Torino, Italy, as World Design Capital. Gangnam is one of Seoul’s most affluent neighborhoods and a shopping mecca home to dozens of global and Korean brands, and hundreds of trendy clubs and restaurants and art galleries.

Our Designers

Thirty designers and other employees are based at the Seoul Advanced Design Studio. They specialize in both exterior and interior styling of global mini and small vehicles, research on trends in colors and materials, and advanced electronics, digital design, and studio engineering. Their work will help set the future design direction for GM Daewoo and General Motors.

Our Event

In celebration of the new design studio’s opening, GM is hosting a trends show aptly themed “TrendSpotter” this evening at the stylish Woo Bar at Seoul’s W Hotel. Experts will provide insight into future design trends for vehicles as well as culture, fashion and lifestyle. VIP guests include Seoul Vice Mayor Kyeongwon Chung and Canadian Ambassador to Korea Ted Lipman, along with celebrities, fashionistas, design professionals, industry leaders and lifestyle/fashion media.

“Seoul Advanced Design Studio will be at the forefront of fashion, the arts, culture and business. It will provide an ideal environment for our designers, who benefit from constant inspiration and stimuli,” said GM Daewoo Design Center Vice President Tae-wan Kim. “There is no better way to celebrate the Seoul Advanced Design Studio’s launch while showing our commitment to becoming a global leader in automotive design than hosting a high-image trend show with trend leaders and influencers from across Korea.”

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2004 Cadillac CTS-V/GM Racing

    Engine: LS6 V-8 w/Dry Sump Lubrication, Power: 83 mm / 3.27 in, Torque: 569.44 nm / 420 ft lbs @ 5600 rpm
  2. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  3. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  4. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  5. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A

New Vehicles

Hyundai i30 N Line starts at £21,255 in UKHyundai i30 N Line starts at £21,255 in UK
After a long wait, Hyundai is finally making the most of its new N Performance division. The South-Korean manufacturer has officially announced the pricing ...

Concept Cars

BMW 4 Series Concept car might be unveiled next month in FrankfurtBMW 4 Series Concept car might be unveiled next month in Frankfurt
BMW is working on a new generation 4 Series model. Until now we have seen some interesting spy pictures take during the tests around the Nurburgring. ...

Custom Cars

ABT Cupra Ateca offers more powerABT Cupra Ateca offers more power
Just introduced on the market during this fall, the new Cupra Ateca already benefits from a tuning package created by a german tuner. It is well known ...

Future Cars

McLaren Ultimate Series model to debut in Pebble BeachMcLaren Ultimate Series model to debut in Pebble Beach
Not only Aston Martin is announcing great supercars for the US market. Another UK manufacturer is ready to set a world premiere across the Ocean. An all-new ...

Market News

Current Seat Leon, best sold generation everCurrent Seat Leon, best sold generation ever
On the edge of bankruptcy just five years ago, Seat is now booming and enjoys good sales. The current generation Leon is one of the cars that helped Seat ...

Gadgets

Volvo and Uber launch their self-driving carVolvo and Uber launch their self-driving car
Volvo is one step ahead when it comes to self-driving cars. The most recent announcement demonstrates this. Together with Uber, the leading ride-hailing ...

Various News

Fiat Mirafiori plant celebrates 80 years anniversaryFiat Mirafiori plant celebrates 80 years anniversary
Fiat has a strong heritage and tradition when it comes to producing cars in Italy. The installation of a state-of-the-art Comau robot today at one of ...

Motorsports

Volkswagen ID R Pikes Peak - First test runVolkswagen ID R Pikes Peak - First test run
Volkswagen has officially unveiled the new Volkswagen ID R Pikes Peak Concept. The car is set to compete in the famous Pikes Peak Hill Climb event which ...

Videos

VIDEO: Top 5 Mercedes-AMG featuresVIDEO: Top 5 Mercedes-AMG features
Mercedes-AMG has published a special video that features a five must-have features. Number five is drift mode which sends some extra power to the rear wheels. ...