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Ford to launch 23 new models

Ford Motor Company next year will launch 23 new vehicles to customers around the world, open three more manufacturing facilities and add more than 5,000 new jobs in the United States to meet growing demand for its products.

“Next year, we are embarking on our most ambitious global launch year ever to meet customer demand for our products around the world,” said Raj Nair, group vice president, Ford global product development. “We are investing even more through our One Ford plan to serve more customers, in more segments – and deliver profitable growth.”

The growth in 2014 will come on the heels of a strong year for Ford in 2013. The company saw growth due to having the freshest product lineup in the industry while adding more jobs. Ford expects its global launches next year to more than double those of 2013.

Ford is on pace in 2013 to produce 6 million vehicles, or about 16 vehicles per minute around the world. This momentum is led by Ford Focus, the world’s best-selling single nameplate, which is on track to reach 1.1 million sales this year.

Ford’s gains also are coming from the small utility segment. Globally, utilities are expected to grow at almost twice the rate of the overall industry during the next five years.

In the United States, Ford is the best-selling brand of utility for the third straight year, outpacing its nearest competitor through November by 31 percent. Utility sales are led by Ford Escape, which delivered its best annual sales record this year through November – with still another month left. Escape has sold more than 271,000 units, surpassing in 2013 its record sales year of 261,008 vehicles.

Sales also remain strong for Ford F-Series, which is on track to be the best-selling pickup for 37 years. F-Series sales are up 20 percent through November; Ford expects to sell more than 730,000 F-Series trucks this year.
Ford’s U.S. market share is growing at a faster rate than any of its competitors, rising five-tenths of a percentage point through November. 

The midsize sedan segment is contributing to these gains, with Ford Fusion selling at record levels and sales up 22 percent this year.

Ford Motor Company expects its product momentum to intensify in 2014 with 16 new vehicle launches in North America, including Lincoln. These new vehicles include Ford Mustang, Ford Transit Connect, Ford Transit and Lincoln MKC. In all, Ford expects to have about three times the number of product launches next year in North America than in 2013.

To fuel this growth, Ford plans to hire more than 6,000 employees in Asia next year, the vast majority of them hourly employees. Similarly, in the United States, Ford expects to create more than 5,000 new jobs, including 3,300 salaried positions, the largest hiring initiative since 2000. In the past two years, the company has created more than 14,000 jobs in North America alone.

More than 80 percent of the new salaried jobs will be technical professionals who work in product development, manufacturing, quality and IT.

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