Home » News » Fiat » Fiat won't air the 124 Spider ad with Charlie Sheen
According to our colleagues from The Detroit Bureau Fiat won't air the 124 Spider ad with Charlie Sheen after the actor has reveal he is HIV positive. As you may have read Sheen was hired to promote the Abarth 500 in the US several years ago via a commercial named House Arrest. 

The actor was used by Fiat to film another ad with the upcoming 124 Spider but the actor made an unhappy announcement. We don't know why Fiat did that but we can suppose that the Italian car manufacturer doesn’t want a negative impact on its image. 

Fiat won't air the 124 Spider ad with Charlie Sheen
An interesting fact is that Fiat has shown a trailer of that ad on November 3 to some reporters. During the Los Angeles Auto Show, marketing Chief Olivier Francois has decided to put it in a “drawer of creative material”. The Fiat officials does not exclude the possibility of launching the ad at some point in the future. 

As you may have read, the 2017 Fiat 124 Spider is based on the Mazda MX-5 and will go on sale in the United States and Europe in 2016.

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Related Specs

  1. 1972 Fiat 126

    Engine: Inline-2, Power: 17.9 kw / 24 bhp @ 4500 rpm, Torque: 47 nm / 34.7 ft lbs @ 3000 rpm
  2. 1995 Fiat Coupe 2.0 16V Turbo

    Engine: Turbocharged Inline-4, Power: 145.4 kw / 195.0 bhp @ 5500 rpm, Torque: 295.0 nm / 217.6 ft lbs @ 3400 rpm
  3. 1964 Fiat Abarth 1000 Berlina Corsa

    Engine: Inline-4, Power: 56.7 kw / 76 bhp @ 6000 rpmN/A
  4. 1960 Fiat Abarth 1000 Bialbero

    Engine: Inline-4, Power: 67.9 kw / 91 bhp @ 7000 rpmN/A
  5. 1966 Fiat Abarth 1000 SP

    Engine: Inline-4, Power: 78.3 kw / 105 bhp @ 8000 rpmN/A

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