Home » News » Fiat » Fiat is preparing a Dacia brand rival
Fiat is thinking of launching a low-cost brand to rival Renault's Dacia. "We are wondering if there is space for a low-cost brand such as Dacia in the Fiat world," Fiat CEO Sergio Marchionne said. 

Until now the Italian carmaker was concerned about the costs of building a car in Europe for the European market, but now, Marchionne thinks that manufacturing overseas could be a solution. 

It is not the first time when Fiat considers a low-cost brand, but so far the plans were blocked as executives feared the business plan was not profitable.

If the project will be approved, the products will have a name that highlights the idea of a back-to-basics, such as Innocenti, ABC or 123.

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Related Specs

  1. 1972 Fiat 126

    Engine: Inline-2, Power: 17.9 kw / 24 bhp @ 4500 rpm, Torque: 47 nm / 34.7 ft lbs @ 3000 rpm
  2. 2008 Fiat 500 Abarth

    Engine: Inline-4, Power: 100.7 kw / 135 bhp @ 5500 rpm, Torque: 206 nm / 151.9 ft lbs @ 3000 rpm
  3. 1922 Fiat 804

    Engine: Type 404 Inline-6, Power: 70.1 kw / 94.0 bhp @ 4500 rpmN/A
  4. 1954 Fiat 8V

    Engine: 70 Degree V8, Power: 78.3 kw / 105.0 bhp @ 6000 rpm, Torque: 145.07 nm / 107.0 ft lbs @ 4600 rpm
  5. 1995 Fiat Barchetta

    Engine: Inline-4, Power: 96.9 kw / 129.9 bhp @ 6300 rpm, Torque: 164.0 nm / 121.0 ft lbs @ 4300 rpm

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