After it was bought by Fiat, Dodge tried to embrace all that Italian emotion for its cars. In some cases worked, in others not. Trying to inspire Viper customers, Dodge is now offering an intense customization plan, inspired by the one offered by Ferrari for its exclusive clients.
 
Beginning with the 2016 model year production, Dodge will offer matte-finish exterior paint across the color palette making the Viper available in more than 50 million unique configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations. Each Viper has an extremely high quality level paint finish that ranks as one of the best in the industry. It takes between 145 to 160 man hours to prep and hand-paint the Viper body panels.
 
The application of the exterior paint is a detailed and intricate process, taking approximately eight hours to complete. The process starts with a base color coat followed by the application of a clear finish. After paint and clear coat, every Viper body panel is sanded smooth by hand with 1,000 grit paper and polished to a near mirror finish.
 
All 2016 Dodge Viper models are available with stripes. GT, GTC, GTS and ACR models offer optional ‘GTS’ stripes that run the length of the coupe from the front to rear fascia. Exterior stripes are offered in: Black Venom, Billet Silver, Bright White, Gunmetal Pearl and Adrenaline Red or from the custom “1 of 1” color palette.