Home » News » Dodge » Dodge launches new Domestic. Not Domesticated campaign
Dodge wants a new approach on its US clients and launches a new campaign that will be aired accross the country. “Domestic. Not Domesticated.” is being rolled out this weekend and will be integrated into all of Dodge and SRT brand communications across multiple platforms and consumer touch points, including television, print, digital, web, social and experiential.

More in line with Dodge products, the new motto comes with new commercials. “Warning,” the first TV spot with the new tagline debuts Sunday, July 31 on “Comedy Central Roast” and features the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Durango R/T. The tagline is also integrated in a new “Dodge Challenger SRT Hellcat – Unleashed (Episode One)” video debuting July 29 on the brand’s YouTube channel.

The “Domestic. Not Domesticated.” tagline was created in partnership with Austin, Texas-based GSD&M, the new Dodge brand agency-of-record.

The tagline first appeared in a Dodge print ad appearing in ESPN The Magazine’s 2016 “Body Issue,” released earlier this month.

With the exception of the “Born Dodge” tagline used in the brand’s 100th anniversary communications, including recent Dodge Brothers advertising campaigns, Dodge has not had an overall brand tagline in many years. Individual campaigns for specific vehicles had their own taglines, such as “New Rules” and “Don’t Touch My Dart” for two different Dodge Dart ad campaigns.

Created in both 60-second and 30-second versions, “Warning” is in keeping with the Dodge brand tradition of creating edgy, humorous commercials to showcase the brand’s attributes in unique ways. In this spot, created in partnership with the San Francisco-based agency ARGONAUT, a deadpan announcer delivers humorous disclaimers that Dodge drivers need to know

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2003 Dodge Avenger Concept

    Engine: V6N/AN/A
  2. 2007 Dodge Caliber SRT4

    Engine: Aluminum DCX Inline-4 2.4L World Engine, Power: 223.7 kw / 300 bhp @ 6000 rpm, Torque: 352.51 nm / 260 ft lbs @ 2000-6000 rpm
  3. 2006 Dodge Challenger Concept

    Engine: Hemi V8, Power: 316.9 kw / 425 bhp @ 6000 rpm, Torque: 569.44 nm / 420 ft lbs @ 6000 rpm
  4. 1970 Dodge Challenger R/T

    Engine: Hemi V8, Power: 316.9 kw / 425.0 bhp @ 5000 rpm, Torque: 555.89 nm / 410.0 ft lbs @ 4000 rpm
  5. 2009 Dodge Challenger R/T

    Engine: 90-Degree Cast Iron Hemi V8, Power: 275.9 kw / 370 bhp @ 5800 rpm, Torque: 539.62 nm / 398 ft lbs @ 4200 rpm

New Vehicles

Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio “Alfa Romeo Racing”
Alfa Romeo is using this year Geneva Motor Show to introduce two special models. One is Giulia Quadrifoglio and one is Stelvio Quadrifoglio. Both models ...

Concept Cars

Nissan IMk concept hints at future electric carsNissan IMk concept hints at future electric cars
Nissan is no stranger to building electric vehicles, so concepts are even more easy to build when you have the right platform. With this in mind, Nissan ...

Custom Cars

Volkswagen Golf GTI TCR was tweaked out by ABTVolkswagen Golf GTI TCR was tweaked out by ABT
ABT Sportsline has prepared a performance package for the Volkswagen Golf GTI TCR. As you already know, this version of the Golf was launched as a farewell ...

Future Cars

Skoda Octavia first sketches emergeSkoda Octavia first sketches emerge
Skoda is getting closer and closer to another milestone in the company history. The Czech manufacturer is preparing the unveiling of the new generation Octavia. ...

Market News

Lamborghini Huracan surpasses Gallardo production recordLamborghini Huracan surpasses Gallardo production record
When you think at the most popular Lamborghini ever created you think at Gallardo, as it eas the best sold car in the company’s history. Well, starting ...

Gadgets

Karma develops sound for its future electric carsKarma develops sound for its future electric cars
Many electric car manufacturers are exploring new options when it comes to sound. Even an electric car has to sound good. Due to the absence of a loud ...

Various News

Bentley Continental Flying Spur enters productionBentley Continental Flying Spur enters production
Luxury is now ready to reach new boundaries with Bentley starting the production of one new important model. The assembly of the new generation Flying ...

Motorsports

This is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E seasonThis is the new Porsche 99X Electric racer which will compete in 2019-2020 Formule E season
Porsche has officially unveiled the 99X Electric racer. The model was painted in Porsche's traditional motorsport colours of white, black and read and ...

Videos

Video. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 secondsVideo. Watch how Koenigsegg Regera does 0-250-0 mpg in just 32.48 seconds
A couple of weeks ago, the guys from Koenigsegg have announced that the Regera hypercar managed to smash the world record for 0-250-0 mph and also for ...