Home » News » Dacia » Dacia sold 17.000 cars in UK in its first year
2013 might have been a turning point for the economy, but cost-conscious Brits, from all classes, continued to make their money work harder than ever. With old school “value for money” sweeping the high street, 12 months ago, one fledgling brand, Dacia, embarked on its mission to shake up the UK car industry.

While plenty of other car marques struggled, with a winning combination of attractive models, impressive quality and straightforward pricing, Dacia already boasted 5,000 orders for its Duster SUV and Sandero within just eight weeks of them arriving in showrooms in January.

In April and May, it put the cat amongst the pigeons with two more milestones. First, it confirmed prices for its Volvo-estate load-rivalling Logan MCV (Maximum Capacitiy Vehicle). A steal from just £6,995, it continues to undercut anything close by thousands of pounds. Then in May, the chunky Sandero Stepway supermini crossover hit UK showrooms, from only £7,995.

In pure sales terms, the figures speak for themselves in 2013:  

-Dacia - the fastest growing car brand in UK, overall and in retail
-The most successful UK car brand launch in retail ever (based on initial 12 months sales)
-17,146 sales with a market share of 0.76% - with only two models initially (Duster and Sandero). Sandero Stepway arrived in May and Logan MCV in September 
-With a full four-model line up in the final four months of the year it outsold brands like Mazda and Volvo in retail
-96.7% of Dacia sales are in the retail market where it has a share of 1.4%

So, the best-selling Dacia in 2013 was? Unsurprisingly, given its unrivalled price, size and 4x4 versions, Duster led the way with 7,830 sales. Following not far behind was the all-new Sandero. Offering supermini levels of space for city car cash, unsurprisingly, the “UK’s most affordable new car”, went down a storm, finding 5,025 homes. Both got chased down rapidly by Sandero Stepway too, after its launch in May, with 3,770 sales. The last one to join the “shockingly affordable” fold, the load-swallowing Logan MCV estate, notched up 521 in its initial 14 weeks in showrooms.

The omens aren’t looking too shabby so far for Dacia in 2014 either. Funny that. Having sold more than 17,000 cars in 2013, with an ever-growing fanbase and four models available to tempt British buyers for the full year, it’s setting its sights on smashing that figure this year.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2010 Ford Mustang

    Engine: V8, Power: 315 hp @ 6000 rpm, Torque: 325 lb-ft @ 4250 rpm
  2. 2009 Nissan 370Z

    Engine: VQ37VHR Variable Valve Timing NA V6, Power: 332 bhp @ 7000 rpm, Torque: 270 lb-ft. @ 5200 rpm
  3. 2010 Bentley Azure T

    Engine: Twin Turbocharged V8, Power: 500 bhp / 507 PS / 373 kW @ 4,200 rpm, Torque: 738 lb ft / 1,000 Nm @ 3,200 rpm
  4. 2009 Porsche Cayman

    Engine: 6 Cylinder Horizontally Opposed "Boxer", Power: 320 bhpN/A
  5. 2006 YES Roadster 3.2 Turbo

    Engine: V6, Power: 355 bhp (261 kW), Torque: 358 lb-ft (485 Nm)

New Vehicles

Volvo debuts its first three cylinder engine in XC40 rangeVolvo debuts its first three cylinder engine in XC40 range
Volvo's new XC40 small SUV is an important addition to the range, as the Swedish manufacturer hopes to sell more and more SUV's, benefiting from current ...

Concept Cars

Volkswagen ID Vizzion concept was teaser againVolkswagen ID Vizzion concept was teaser again
During the 2018 Geneva Motor Show, Volkswagen will unveil a special concept car. We are talking about the Volkswagen ID Vizzion concept which is the fourth ...

Custom Cars

McLaren Special Operations delivered 10 unique 570S CoupeMcLaren Special Operations delivered 10 unique 570S Coupe
Inspired by Lamborghini Ad Personam program or by Ferrari, McLaren launched McLaren Special Operations more than three years ago. It is one of the most ...

Future Cars

Zenvo to launch new model in GenevaZenvo to launch new model in Geneva
Geneva Motor Show will host a lot of premieres, meaning we are going to see some new cars. But also some new supercars, from companies that are not so popular. ...

Market News

Vauxhall Insignia reached 100.000 ordersVauxhall Insignia reached 100.000 orders
It's on the market for less than a year and it already enjoys very good sales on the European market. Vauxhall and sister brand Opel, have reached the ...


Seat launches Shazam in its carsSeat launches Shazam in its cars
Renowned for its sporty models, Seat wants to be popular also among young public who searches for apps and connectivity. That is why SEAT will be the ...

Various News

Factors That Influence Your Car Insurance RatesFactors That Influence Your Car Insurance Rates
When the time comes to shop around for car insurance, it is essential to know anything that influences your rates. There are some things you can do to ...


This is the Cupra e-Racer, an electric track carThis is the Cupra e-Racer, an electric track car
The Cupra brand was launched a few days ago, but the Spanish producer has alredy a big surprise for its fans. The name is Cupra e-Racer and it is an electric ...


Tesla Model 3 clocked at 4.66 seconds for 0 to 60 mphTesla Model 3 clocked at 4.66 seconds for 0 to 60 mph
Tesla Model 3 should be a succesful model. The car was reserved more than 400.000 times before the launch and now the production has begun. ...