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BMW has revealed photos with three custom MINI models developed by well known fashion designers for this year's edition of 'Life Ball', which is Europe's biggest HIV/AIDS charity event. 

The three custom MINIs have been created by Francisco Costa from Calvin Klein, Diane von Furstenberg and Kenneth Cole and this year's edition marks the German automaker's 10th consecutive participation at this charity event.

The 2010 edition Life Ball will take place in Vienna, Austria on July 17 and according to German car maker, sales of previous special edition MINIs have totaled 500,000 Euros so far. 


BMW press release :

Francisco Costa for Calvin Klein, Diane von Furstenberg andKenneth Cole create three exclusive designer MINIs for a good cause.

Munich/Vienna. This year marks the tenth consecutiveinvolvement on the part of MINI in Europe’s biggest charityevent in support of HIV/AIDS. The 18th Life Ball takes place in Viennaon 17th July 2010 and will once again be a hot spot for theinternational celebrity set. This flamboyant and extrovert event fliesthe flag for tolerance and solidarity. For MINI it provides an idealplatform on which to showcase its social-political commitment.

Since 2001, one of the chief protagonists at the Life Ball has been aMINI created by a fashion designer. This year for the first time,three different MINI models will be embellished by a trio ofworld-renowned names from the world of fashion. On behalf of America'sCalvin Klein, his creative director Francisco Costa will be designingthe MINI Countryman, the brand's new crossover model. The US fashiondesigner with Belgian roots Diane von Furstenberg, meanwhile, will addher artistic touch to a MINI Hatch, while New York’s KennethCole will imprint his unmistakable style on a MINI Convertible. Theseexclusive collector’s items are to be auctioned on behalf of thecharity supported by the Life Ball, the proceeds going to amfAR (theFoundation for AIDS Research).

The previous Life Ball MINIs have never failed to thrill with theiroutré designs. Indeed, their history reads like aWho’s Who of the fashion industry: Missoni (2003),Ferré (2004), Versace (2005), Diesel (2006), Mario Testino(2007), Agent Provocateur (2008) and, last year, The Blonds for KatyPerry. Proceeds now total around EUR 500,000.

Life Ball 2010

This year’s Life Ball will take place against a rather specialbackdrop, being held to tie in with the 18th International AIDSConference that starts in Vienna the day after the big event. On 17thJuly, in addition to Vienna’s City Hall and City Hall Square,the Burgtheater with its Red Ribbon Cotillion Summer Ball and even theAustrian Parliament – which hosts the amfAR Gala – will bededicated to the red ribbon cause.

Based on this year’s motto “Sow the Seeds ofSolidarity!” and the “Earth” theme, the 2010 LifeBall will be planting its seeds around the world wherever there is areal need.

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