Home » News » Audi » Audi Super Bowl XLV ads

Audi Super Bowl XLV ads

Audi has release details regarding their 60 second adds which will be shown during this year's Super Bowl. You can see long teasers for these ads in the videos below the jump, both of which are part of the automaker's progressive luxury concept, which is beyond Mercedes or BMW's 'old luxury'.

The first Audi Super Bowl ad will be shown during the first break after kick-off, and features Multiplatinum selling saxophonist Kenny G playing the role of a riot suppressor in a luxury prison.

The second 60 second Super Bowl ad from Audi which is called 'Release the Hounds' will air during the first quarter of the game, and represents a continuation for the 'Goodnight' spot, launched by the automaker during the NFL playoffs.

Audi's Super Bowl ads will both feature the 2011 Audi A8, which is not shown in any of the teasers below.    

Audi Super Bowl XLV ads

Audi press release :

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.



Audi’s upcoming Super Bowl spot called “Release the Hounds” follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

***

• Audi’s 60-second spot, “Release the Hounds,” will feature an adventurous prison escape scene
• Spot will air in the first quarter
• The all-new 2011 A8 sedan will be the featured vehicle

Audi today revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

Audi Startled Smart Super Bowl ad teaser 

Video : Audi Super Bowl ad featuring Kenny G as a luxury prison warden.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 1996 Audi S8

    Engine: V8, Power: 250 kw / 335.3 bhp @ 6600 rpm, Torque: 410 nm / 302.4 ft lbs @ 3500 rpm
  3. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  4. 2008 Audi RS6 Avant

    Engine: 90 Degree V10, Power: 426.5 kw / 572 bhp @ 6250 rpm, Torque: 650 nm / 479.4 ft lbs @ 1500-6250 rpm
  5. 2007 Audi S5

    Engine: V8, Power: 263.98 kw / 354 bhp @ 3500 rpm, Torque: 440.64 nm / 325 ft lbs @ 3500 rpm

New Vehicles

BMW i8 Concours d`Elegance Edition to be auctionedBMW i8 Concours d`Elegance Edition to be auctioned
During this year Peeble Beach Concours d`Elegance, BMW will introduce a special edition i8. Called BMW i8 Concours d`Elegance Edition, the car will use ...

Concept Cars

Citroen DS 5LS R concept to debut in BeijingCitroen DS 5LS R concept to debut in Beijing
A new DS concept car will be presented at the Beijing Motor Show later this month. DS 5LS R is an all-new and unique version of the DS 5LS, which combines ...

Custom Cars

Porsche Macan receives TechArt treatmentPorsche Macan receives TechArt treatment
TechArt is working on a new tuning program for the current Porsche macan. The smallest SUV in Porche`s range will receive a new aerodynamic treatment, ...

Green Autos

2015 Toyota FCV production version unveiled2015 Toyota FCV production version unveiled
Toyota unveiled the first photos and details of its first mass production hydrogen fuell cell vehicle: the FCV. ...

Future Cars

Skoda seven seat SUV to lead the Czech offensiveSkoda seven seat SUV to lead the Czech offensive
Skoda is ready to begin a strong offensive in Europe and China. These two markets can help the Czech manufacturer to reach is sales target of 1.5 million ...

Market News

2015 Mitsubishi Pajero facelift introduced in Japan2015 Mitsubishi Pajero facelift introduced in Japan
Mitsubishi will try to attract more Japanese customers with the 2015 version of the Pajero. ...

Gadgets

Land Rover transparent hood to feature on Discovery Vision ConceptLand Rover transparent hood to feature on Discovery Vision Concept
Land Rover will offer its drivers a digital vision of the terrain ahead by using magic. In other words, they will make the front of the car invisible. ...

Various News

Ferrari 275 GTB/C Speciale to become the most expensive Ferrari in the worldFerrari 275 GTB/C Speciale to become the most expensive Ferrari in the world
RM Auctions will organise a special event in monterrey on August 15th. The star of this event will be a very rare Ferrari 275 GTB/C Speciale. The car ...

Videos

VIDEO: Legendary BMW M3 E30 DTM vs BMW M3 F80VIDEO: Legendary BMW M3 E30 DTM vs BMW M3 F80
BMW made a fabulous car in the 80`s: the M3 DTM model. It was a very fast car and a real brute, praised even today by the purists. Now, the legendary ...

Motorsports

Peugeot 2008 DKR officially unveiledPeugeot 2008 DKR officially unveiled
Peugeot will be returning to Dakar Rally at the beginning of 2015. To be sure they do it in a proper way, th French unveiled their 2008 DKR model, a real ...