Home » News » Audi » Audi Super Bowl XLV ads

Audi Super Bowl XLV ads

Audi has release details regarding their 60 second adds which will be shown during this year's Super Bowl. You can see long teasers for these ads in the videos below the jump, both of which are part of the automaker's progressive luxury concept, which is beyond Mercedes or BMW's 'old luxury'.

The first Audi Super Bowl ad will be shown during the first break after kick-off, and features Multiplatinum selling saxophonist Kenny G playing the role of a riot suppressor in a luxury prison.

The second 60 second Super Bowl ad from Audi which is called 'Release the Hounds' will air during the first quarter of the game, and represents a continuation for the 'Goodnight' spot, launched by the automaker during the NFL playoffs.

Audi's Super Bowl ads will both feature the 2011 Audi A8, which is not shown in any of the teasers below.    

Audi Super Bowl XLV ads

Audi press release :

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.



Audi’s upcoming Super Bowl spot called “Release the Hounds” follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

***

• Audi’s 60-second spot, “Release the Hounds,” will feature an adventurous prison escape scene
• Spot will air in the first quarter
• The all-new 2011 A8 sedan will be the featured vehicle

Audi today revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

Audi Startled Smart Super Bowl ad teaser 

Video : Audi Super Bowl ad featuring Kenny G as a luxury prison warden.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 1996 Audi S8

    Engine: V8, Power: 250 kw / 335.3 bhp @ 6600 rpm, Torque: 410 nm / 302.4 ft lbs @ 3500 rpm
  3. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  4. 2008 Audi RS6 Avant

    Engine: 90 Degree V10, Power: 426.5 kw / 572 bhp @ 6250 rpm, Torque: 650 nm / 479.4 ft lbs @ 1500-6250 rpm
  5. 2007 Audi S5

    Engine: V8, Power: 263.98 kw / 354 bhp @ 3500 rpm, Torque: 440.64 nm / 325 ft lbs @ 3500 rpm

New Vehicles

Infiniti Q30 enters production in SunderlandInfiniti Q30 enters production in Sunderland
After being just an observer in the premium compact segment, Infiniti becomes a player. A player that sends his new Q30 to fight against very popular ...

Concept Cars

Mitsubishi eX Concept to make European debut in GenevaMitsubishi eX Concept to make European debut in Geneva
As we approach Geneva Motor Show with big steps, Mitsubishi announces the list of models scheduled to be showcased at its stand. First on the list is ...

Custom Cars

Mercedes-AMG C450 modified by BrabusMercedes-AMG C450 modified by Brabus
Brabus has officially unveiled a full-package for the 2016 Mercedes-AMG C450. On the performance side, the German tuner has revealed the PowerXtra B30-410 ...

Future Cars

Audi electric cars will reach 25% of US market by 2025Audi electric cars will reach 25% of US market by 2025
One of the main actors in Dieselgate scandal, Audi will try to concentrate its efforts in the green zone. Audi is investing in new technologies, more ...

Market News

Toyota to buy all shares in DaihatsuToyota to buy all shares in Daihatsu
Exiting 2015 as the biggest auto manufacturer in the world, Toyota needs to strenghten its position in 2016, as Volkswagen will try to make a strong comeback ...

Gadgets

Kia Sportage to offer JBL Signature SoundKia Sportage to offer JBL Signature Sound
As with the launch of the new generation Kia Sportage, the South-Korean manufacturer will introduce a new feature on its popular crossover. Together with ...

Various News

2017 Acura NSX sold it first unit for $1.2 million2017 Acura NSX sold it first unit for $1.2 million
After we saw it many times during US motor shows, either as a concept, either as a production ready vehicle, the new Acursa NSX is ready to reach the ...

Motorsports

Renault is back in Formula 1 with a new car and with Magnussen driverRenault is back in Formula 1 with a new car and with Magnussen driver
Renault has officially unveiled their 2016 Formula 1 car. Named RS16 the Formula 1 model was painted in black-and-yellow livery and it represents a new ...

Videos

VIDEO: Jaguar F-Pace driven in the snowVIDEO: Jaguar F-Pace driven in the snow
Already introduced during last year Frankfurt Motor Show, the new Jaguar F-Pace is ready to face journalists. And it does so, but not on tarmac, because ...