Home » News » Audi » Audi Super Bowl XLV ads

Audi Super Bowl XLV ads

Audi has release details regarding their 60 second adds which will be shown during this year's Super Bowl. You can see long teasers for these ads in the videos below the jump, both of which are part of the automaker's progressive luxury concept, which is beyond Mercedes or BMW's 'old luxury'.

The first Audi Super Bowl ad will be shown during the first break after kick-off, and features Multiplatinum selling saxophonist Kenny G playing the role of a riot suppressor in a luxury prison.

The second 60 second Super Bowl ad from Audi which is called 'Release the Hounds' will air during the first quarter of the game, and represents a continuation for the 'Goodnight' spot, launched by the automaker during the NFL playoffs.

Audi's Super Bowl ads will both feature the 2011 Audi A8, which is not shown in any of the teasers below.    

Audi Super Bowl XLV ads

Audi press release :

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.



Audi’s upcoming Super Bowl spot called “Release the Hounds” follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

***

• Audi’s 60-second spot, “Release the Hounds,” will feature an adventurous prison escape scene
• Spot will air in the first quarter
• The all-new 2011 A8 sedan will be the featured vehicle

Audi today revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

Audi Startled Smart Super Bowl ad teaser 

Video : Audi Super Bowl ad featuring Kenny G as a luxury prison warden.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 1996 Audi S8

    Engine: V8, Power: 250 kw / 335.3 bhp @ 6600 rpm, Torque: 410 nm / 302.4 ft lbs @ 3500 rpm
  3. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  4. 2008 Audi RS6 Avant

    Engine: 90 Degree V10, Power: 426.5 kw / 572 bhp @ 6250 rpm, Torque: 650 nm / 479.4 ft lbs @ 1500-6250 rpm
  5. 2007 Audi S5

    Engine: V8, Power: 263.98 kw / 354 bhp @ 3500 rpm, Torque: 440.64 nm / 325 ft lbs @ 3500 rpm

New Vehicles

Nissan Micra benefits 1.0 litre gasoline engineNissan Micra benefits 1.0 litre gasoline engine
Nissan is offering the current Micra on the UK market with a new gasoline engine, more suitable for those looking for a more economical unit. ...

Concept Cars

Lexus LF-1 Limitless to be introduced in DetroitLexus LF-1 Limitless to be introduced in Detroit
After we saw the three row LX 570 model revealed in this year Los Angeles Motor Show, Lexus teases us with a new model. It is more like a design and customisation ...

Custom Cars

MG3 receives new accessory pack in UKMG3 receives new accessory pack in UK
MG tries to make the current MG3 more attractive this Christmas so is spicing up the range with some accessories. Whether you want some extra protection ...

Future Cars

Volkswagen I.D. Buzz confirmed for productionVolkswagen I.D. Buzz confirmed for production
Volkswagen is decided to be one of the leaders in reducing its emissions in the future years. After the Dieselgate scandal, this is the right thing to ...

Market News

Volkswagen US sales defies Dieselgate scandal expectationsVolkswagen US sales defies Dieselgate scandal expectations
Some might say Volkswagen had some difficult times in US after the Dieselgate scandal. But 2017 sales say something else. Volkswagen of America reported ...

Gadgets

Volkswagen and NVIDIA partner for Artificial IntelligenceVolkswagen and NVIDIA partner for Artificial Intelligence
Volkswagen is more and more preoccupied by introducing new technologies into its cars. So is looking some strong partners with great experience in this ...

Various News

Mopar announces 200 Jeep Performance Parts for the new WranglerMopar announces 200 Jeep Performance Parts for the new Wrangler
We just saw the new generation Jeep Wrangler, ready to be shown in full during this year Los Angeles Motor Show, and Mopar, its customization division, ...

Motorsports

This is how the new Aston Martin Vantage GTE has been bornThis is how the new Aston Martin Vantage GTE has been born
A few days ago, Aston Martin has officially unveiled the all-new Vantage model. Based on the street version, the British car manufacturer has also developed ...

Videos

Tesla Model 3 clocked at 4.66 seconds for 0 to 60 mphTesla Model 3 clocked at 4.66 seconds for 0 to 60 mph
Tesla Model 3 should be a succesful model. The car was reserved more than 400.000 times before the launch and now the production has begun. ...