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Audi Super Bowl XLV ads

Audi has release details regarding their 60 second adds which will be shown during this year's Super Bowl. You can see long teasers for these ads in the videos below the jump, both of which are part of the automaker's progressive luxury concept, which is beyond Mercedes or BMW's 'old luxury'.

The first Audi Super Bowl ad will be shown during the first break after kick-off, and features Multiplatinum selling saxophonist Kenny G playing the role of a riot suppressor in a luxury prison.

The second 60 second Super Bowl ad from Audi which is called 'Release the Hounds' will air during the first quarter of the game, and represents a continuation for the 'Goodnight' spot, launched by the automaker during the NFL playoffs.

Audi's Super Bowl ads will both feature the 2011 Audi A8, which is not shown in any of the teasers below.    

Audi Super Bowl XLV ads

Audi press release :

• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.



Audi’s upcoming Super Bowl spot called “Release the Hounds” follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

***

• Audi’s 60-second spot, “Release the Hounds,” will feature an adventurous prison escape scene
• Spot will air in the first quarter
• The all-new 2011 A8 sedan will be the featured vehicle

Audi today revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV. The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury. During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration: Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi’s most technologically-advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

The past three years Audi has delivered highly-rated spots, including last year’s “Green Car” ad featuring the Audi A3 TDI, Green Car Journal’s 2010 “Green Car of the Year,” and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie “The Godfather” and signaled that the brand was ready to challenge the perceived luxury leaders by “putting luxury on notice.”

Audi Startled Smart Super Bowl ad teaser 

Video : Audi Super Bowl ad featuring Kenny G as a luxury prison warden.

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