Home » News » Audi » Audi A3 commercial for 2014 SuperBowl
Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi’s "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  3. 2003 Audi TT 3.2 Quattro

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800-3200 rpm
  4. 2008 Audi R8 V12 TDI Concept

    Engine: V12 TDI, Power: 372.9 kw / 500 bhp, Torque: 1000 nm / 737.6 ft lbs
  5. 1908 Sizaire-Naudin 12HP

    Engine: One Cyl, Power: 8.9 kw / 12 bhp @ 1300 rpmN/A

New Vehicles

Dacia Duster gets new Euro 6 gasoline engine in UKDacia Duster gets new Euro 6 gasoline engine in UK
Dacia is one of the fastest growing car brands in the UK, thanks to its low price and affordable vehicles in the line-up. The current Dacia Duster was ...

Concept Cars

Bugatti Vision Gran Turismo Concept teased againBugatti Vision Gran Turismo Concept teased again
After we saw many manufacturers designing and creating full size concepts for the most popular videogame, the Gran Turismo, another important manufacturer ...

Custom Cars

JMS Volkswagen Passat tuning packageJMS Volkswagen Passat tuning package
One of the most popular medium-sized models in the world, the current Volkswagen Passat can be had with a sporty touch if you call the guys at JMS. ...

Future Cars

Bugatti teases the Veyron replacementBugatti teases the Veyron replacement
We all cried when Bugatti announced the last unit of the impressive Veyron was sold. And we all asked ourselves when will we see the next supercar from ...

Green Autos

Chevrolet Volt electric range announcedChevrolet Volt electric range announced
The second generation Chevrolet Volt is almost ready to reach showrooms, but before that must find out the electric range of the car, after it was tested ...

Market News

Seat Leon SE Technology Business offered in UKSeat Leon SE Technology Business offered in UK
Seat knows it has to constantly offer different versions to its clients in order to maintain the attractivness. So it has introduced the new Leon SE Technology ...

Gadgets

Lincoln 30-way adjustable seats introducedLincoln 30-way adjustable seats introduced
Lincoln is preparing a special treat for its customers, as it has developed a new and innovative seat, introduced on the Lincoln Continental Concept. ...

Various News

Ford F-150 is available with Sport modeFord F-150 is available with Sport mode
We usually expect to find a Sport button in supercars, coupe`s and even family car, but definitely not in a big pick-up truck. Even so, Ford engineers ...

Videos

Lexus hoverboard teased again with a videoLexus hoverboard teased again with a video
We all watched ”Back to the future movie” and were stunned when we first saw the flying skateboard Marty was using. It`s been 26 years since then ...

Motorsports

Opel Astra TCR race car teasedOpel Astra TCR race car teased
The new generation Opel Astra will make its official public debut during this year Frankfurt Motor Show, scheduled to begin on September 15th. On the ...