Home » News » Audi » Audi A3 commercial for 2014 SuperBowl
Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi’s "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  3. 2003 Audi TT 3.2 Quattro

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800-3200 rpm
  4. 2008 Audi R8 V12 TDI Concept

    Engine: V12 TDI, Power: 372.9 kw / 500 bhp, Torque: 1000 nm / 737.6 ft lbs
  5. 1908 Sizaire-Naudin 12HP

    Engine: One Cyl, Power: 8.9 kw / 12 bhp @ 1300 rpmN/A

New Vehicles

Kia ceed facelift priced in the UKKia ceed facelift priced in the UK
After it was unveiled during this year Frankfurt Motor Show, the all new Kia cee’d facelift and its family will be ready to reach UK showrooms starting ...

Concept Cars

2016 Kia Sportage first images2016 Kia Sportage first images
After it introduced the new generation Sorento, during last year, Kia is dedicating 2015 to the introduction of another importat model. It is also an ...

Custom Cars

Brabus 850 6.0 Biturbo Widestar to be introduced in FrankfurtBrabus 850 6.0 Biturbo Widestar to be introduced in Frankfurt
Brabus is one of the most important German tuners, so it can not miss this year Frankfurt Motor Show edition. Specialised in tuning Mercedes models, the ...

Future Cars

GM will manufcture a new model in its Orion plantGM will manufcture a new model in its Orion plant
General Motors will try to consolidate its US range with the introduction of a new model. The vehicle is unknown, but what we know is that the car will ...

Market News

Volkswagen UK announces its engines recall listVolkswagen UK announces its engines recall list
Volkswagen scandal is affecting a large number of vehicles in UK, as the UK clients love diesel engines, being more economic than the gasoline ones. ...


Nissan Titan XD detailed in another Truckumentary episodeNissan Titan XD detailed in another Truckumentary episode
The new generation Nissan Titan is very important for the Japanese maufacturer, as it has to convine Americans it is a better pick-up truck than its main ...

Various News

Volkswagen Dieselgate solution will be revealed next monthVolkswagen Dieselgate solution will be revealed next month
Volkswagen has released a few more details about their plan regarding the Dieselgate problem. According to the German group, in the following days we ...


Sebastien Loeb joins Peugeot`s Dakar Rally TeamSebastien Loeb joins Peugeot`s Dakar Rally Team
Peugeot is dreaming high for 2016 Paris-Dakar Rally. The French manufacturer recently unveiled its car, bigger and more powerful, and now is ready to ...


Skoda Octavia RS driven by Hans Joachim StuckSkoda Octavia RS driven by Hans Joachim Stuck
Everyone thinks that the current Skoda Octavia RS is not such an impressive car. In fact we all know it is a four door saloon with 230 hp under the hood, ...