Home » News » Audi » Audi A3 commercial for 2014 SuperBowl
Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi’s "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  3. 2003 Audi TT 3.2 Quattro

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800-3200 rpm
  4. 2008 Audi R8 V12 TDI Concept

    Engine: V12 TDI, Power: 372.9 kw / 500 bhp, Torque: 1000 nm / 737.6 ft lbs
  5. 1908 Sizaire-Naudin 12HP

    Engine: One Cyl, Power: 8.9 kw / 12 bhp @ 1300 rpmN/A

New Vehicles

BMW i8 Concours d`Elegance Edition to be auctionedBMW i8 Concours d`Elegance Edition to be auctioned
During this year Peeble Beach Concours d`Elegance, BMW will introduce a special edition i8. Called BMW i8 Concours d`Elegance Edition, the car will use ...

Concept Cars

Ssangyong XIV-Air and XIV-Adventure unveiledSsangyong XIV-Air and XIV-Adventure unveiled
SsangYong will unveil two different concepts during this year Paris Motor Show. The South Korean manufacturer will try to tease us with its future B segment ...

Custom Cars

Misha Design Mercedes SLS AMG tuning package introducedMisha Design Mercedes SLS AMG tuning package introduced
Even if approaches its final days on the market, the current Mercedes SLS AMG still represents an attraction for tuning companies. Recently, Misha Design ...

Green Autos

Volkswagen e-Golf police car unveiled in GermanyVolkswagen e-Golf police car unveiled in Germany
The German police is thinking green with the new Volkswagen e-Golf police car. The car is set to be showcased during this year General Police Equipment ...

Future Cars

Mercedes CLA Shooting Brake to debut in JanuaryMercedes CLA Shooting Brake to debut in January
Mercedes is currently working on the new CLA Shooting Brake model, scheduled to be the fourth body variant of the A-Class. ...

Market News

Subaru BRZ special edition unveiled in AustraliaSubaru BRZ special edition unveiled in Australia
Subaru tries to stop decreasing sales of its current BRZ in Australia with a special that brings more equipment for less money. The new edition promises ...

Gadgets

Cadillac introduces wireless charging station on Escalade and CTSCadillac introduces wireless charging station on Escalade and CTS
Cadillac will update its range of accesories for the 2015 range of models with an offer that gadget lovers will surely take into consideration: wirelesss ...

Various News

BMW i8 Concours d`Elegance sells for record sumBMW i8 Concours d`Elegance sells for record sum
BMW would like to reconsider the starting price for an i8 in the US, after a unique unit of the supercar, called Concours d`Elegance sold for a new record ...

Videos

This could be the Aston Martin Vanquish Carbon Edition (Video)This could be the Aston Martin Vanquish Carbon Edition (Video)
Aston Martin has published a teaser video with an upcoming Vanquish special edition. At the 0:07 mark we get to see the chemical symbol for carbon with ...

Motorsports

Renaultsport R.S.01 officially unveiledRenaultsport R.S.01 officially unveiled
Renault launched today the new Renaultsport R.S.01, a track-designed car, inspired by previous concepts and led by aerodynamic studies conducted in a ...