Home » News » Audi » Audi A3 commercial for 2014 SuperBowl
Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi’s "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  3. 2003 Audi TT 3.2 Quattro

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800-3200 rpm
  4. 2008 Audi R8 V12 TDI Concept

    Engine: V12 TDI, Power: 372.9 kw / 500 bhp, Torque: 1000 nm / 737.6 ft lbs
  5. 1908 Sizaire-Naudin 12HP

    Engine: One Cyl, Power: 8.9 kw / 12 bhp @ 1300 rpmN/A

New Vehicles

Opel Mokka receives new 1.6 CDTI engineOpel Mokka receives new 1.6 CDTI engine
One of the best selling small SUV`s on the market, along the Renault Captur and Peugeot 2008, the current Opel Mokka, which managed to reach 400.000 units ...

Concept Cars

BMW i8 hydrogen fuel cell research vehicle is eco as a treeBMW i8 hydrogen fuel cell research vehicle is eco as a tree
BMW has officially unveiled the i8 hydrogen fuel cell research vehicle. The prototype was revealed during the BMW Group Innovation Days 2015. ...

Custom Cars

Audi Q7 first tuning programmeAudi Q7 first tuning programme
One of the most popular SUV during his previous career, the Audi Q7 is now entering a new era. The biggest SUV from Ingolstadt will arrive in showrooms ...

Future Cars

Morgan EV3 announcedMorgan EV3 announced
Most of you probably know Morgan for their retro car with powerful gasoline engine. The British manufacturer wants to become renowned also for its efforts ...

Green Autos

Subaru Impreza Sport Hybrid launched in JapanSubaru Impreza Sport Hybrid launched in Japan
Not living in Japan may keep you away from some interesting cars launched by the popular manufacturers in their local mrket. One of the examples is the ...

Market News

Kia ceed reaches one million units produced in EuropeKia ceed reaches one million units produced in Europe
Kia is celebrating one of its first milestones in Europe. The South-Korean manufacturer managed to reach one million cee`d units produced in its European ...

Gadgets

Land Rover offers autonomous solution for three-point turnLand Rover offers autonomous solution for three-point turn
Everybody hates the parking manoeuvres, so Land Rover came with a brilliant ideea when you want to turn your vehicle in the opposite direction. The UK ...

Various News

Volkswagen Group and SAIC closer to electric vehicleVolkswagen Group and SAIC closer to electric vehicle
Every major car manufacturer wants to be in China. Volkswagen is no exception, as the Wolfsburg-based producer is enjoying good sales in Asia`s bigest ...

Videos

Chevrolet SS celebrates National Donut DayChevrolet SS celebrates National Donut Day
Celebrating National Donut Day was never more pleasing for Krispy Kreme. The NASCAR pilot who uses a Chevrolet to write his way to success offered a special ...

Motorsports

Mercedes-AMG GT3 - First unofficial picturesMercedes-AMG GT3 - First unofficial pictures
Our colleagues from MB-Passion blog have managed to get a few pictures with the upcoming Mercedes-AMG GT3 racer. The new German supercar will be officially ...