Home » News » Audi » Audi A3 commercial for 2014 SuperBowl
Audi of America today announced its return to the Super Bowl with a :60 spot featuring the all-new Audi A3. The seventh consecutive Super Bowl ad for the brand will air during the big game on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.

“We’re excited to once again return to America’s biggest advertising stage, the Super Bowl, for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”

San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.

The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.

Audi year-after-year has delivered highly-rated and innovative Super Bowl campaigns. Last year, Audi posted its Super Bowl spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand's signature LED headlight technology. In 2011, Audi’s "Release the Hounds," featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first Super Bowl spot in history to use a Twitter hashtag. To view past Audi Super Bowl spots, please visit YouTube.com/AudiofAmerica.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2007 Audi TT 3.2 S-Line

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2500-3000 rpm
  2. 2008 Audi A3 TDI Clubsport Quattro Concept

    Engine: Inline-4, Power: 167 kw / 224 bhp, Torque: 450 nm / 331.9 ft lbs
  3. 2003 Audi TT 3.2 Quattro

    Engine: V6, Power: 186.4 kw / 250 bhp @ 6300 rpm, Torque: 320 nm / 236.0 ft lbs @ 2800-3200 rpm
  4. 2008 Audi R8 V12 TDI Concept

    Engine: V12 TDI, Power: 372.9 kw / 500 bhp, Torque: 1000 nm / 737.6 ft lbs
  5. 1908 Sizaire-Naudin 12HP

    Engine: One Cyl, Power: 8.9 kw / 12 bhp @ 1300 rpmN/A

New Vehicles

Nissan Leaf to be produced in US and UK alsoNissan Leaf to be produced in US and UK also
In the last seven years, Nissan Leaf managed to become the most popular electric vehicle in the world. It is rewarding, but difficult to keep. So the ...

Concept Cars

Honda Sports EV Concept teased ahead of Tokyo Motor ShowHonda Sports EV Concept teased ahead of Tokyo Motor Show
Honda will use its home turf to unveil a new concept, dedicated to those who miss a sporty appearance from the Japanese brand. Honda will unveil an all-new ...

Custom Cars

Brabus 900 is the ultimate package for the mighty Mercedes-Maybach S650Brabus 900 is the ultimate package for the mighty Mercedes-Maybach S650
I know there are some guys in this world who will consider that the Mercedes-Maybach S650 V12 engine is not enought for the German limousine. And this ...

Future Cars

Nissan previews the new ProPILOT Park in the future LeafNissan previews the new ProPILOT Park in the future Leaf
The best sold electric car in the world is also going to be the most advanced electric car in the world when the new generation arrives. Nissan will soon ...

Market News

Lamborghini Huracan and Aventador reach new milestonesLamborghini Huracan and Aventador reach new milestones
The Gallardo was Lamborghini's most succesful model yet, with sales surpassing 14.000 units in ten years of production. The record is set to be broken ...

Gadgets

Infiniti introduces Amazon Alexa on its vehiclesInfiniti introduces Amazon Alexa on its vehicles
Infiniti knows that being in the premium segment means a lot of investments in technology. So it now wants to be a pioneer when it comes to artificial ...

Various News

This donkey was fined with 6.800 USD for damaging a McLarenThis donkey was fined with 6.800 USD for damaging a McLaren
Markus Zahn is the owner of a McLaren 650S Spider. He parked his car alongside a rural road in Vogelsberg, Germany. A few moment later a donkey started ...

Motorsports

Nissan replaces Renault in Formula E competitionNissan replaces Renault in Formula E competition
There is still shock as Renault decided to end its activity in the Formula E competition. But there is also hope for a competitive follower. It Alliance ...

Videos

VIDEO: Watch Koenigsegg Agera RS record run - 457 km/h in the second run and an average speed of 444 km/hVIDEO: Watch Koenigsegg Agera RS record run - 457 km/h in the second run and an average speed of 444 km/h
Yesterday we announced you that Koenigsegg Agera RS has become the fastest series production car in the world. The Swedish model managed to complete two ...