Kia Motors America announced that their ad for this year’s Super Bowl XLVI is titled "Drive the Dream" and will promote the new 2012 Optima Limited.
The 60 seconds commercial will air during the fourth quarter of Super Bowl, and the whole idea behind is "tapping into the idea of dreams revealing true desires".
The ad will show a 2012 Kia Optima Limited racing through a Gen X couple’s thoughts and as they sleep, with some of the thoughts involving Victoria Secret Super Model Adriana Lima waving a checkered flag, Motley Crue, part of the Rock Legends in an in-your-face concert and MMA legend Chuck Liddell fighting in the ring.
Kia’s full full add will premiere on February 2nd, but 15-second teasers featuring Adriana Lima will begin airing on TV and in cinemas starting on January 27. These 15 seconds will also appear on Kia’s Twitter and Facebook channels.     

Source: Kia