Home » News » Mazda » 2016 Mazda MX-5 Launch Edition unveiled

Mazda officially unveiled the new MX-5 during New York Auto Show, the most important automotive event on the East Coast, during this spring. The new generation of the most popular roadster in the world also features a special launch edition, with a limited number of units scheduled for customization.

Called Mazda MX-5 Launch Edition, the new model follows the success of last year's 2015 MX-5 25th Anniversary Edition, which sold out in just 10 minutes. Based on the premium MX-5 Grand Touring, all Launch Edition MX-5 will come in Soul Red with a Sport Tan leather interior – a color combination exclusive to the Launch Edition for 2016.

Starting May 5, customers who preregistered at longlivetheroadster.com will have the opportunity to return to the site to place a $500 deposit toward the purchase of an MX-5 Launch Edition, until the 1,000-car allotment is reserved.

The MX-5 Launch Edition comes with 17-inch alloy wheels, heated seats automatic climate control, SiriusXM satellite radio, Mazda Connect Infotainment System with navigation, a BOSE nine-speaker audio system, i-ACTIVSENSE safety technologies, including blind spot monitoring with rear cross-traffic alert, lane departure warning and automatic high-beam control.

Customers who take delivery of an MX-5 Launch Edition also will receive a Mazda-branded Bose SoundLink Mini Bluetooth speaker in a gift box, along with select items from Mazda's upcoming Heritage Collection apparel line.

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Related Specs

  1. 2006 Mazda MX-5 Miata

    Engine: Inline-4, Power: 126.8 kw / 170 bhp @ 6700 rpm, Torque: 189.81 nm / 140 ft lbs @ 5000 rpm
  2. 2001 Mazda MX-5 MPS Concept

    Engine: BP-VE Inline-4, Power: 149.1 kw / 199.9 bhp @ 7000 rpm, Torque: 196 nm / 144.6 ft lbs @ 6000 rpm
  3. 2004 Mazdaspeed MX-5 Miata

    Engine: Cast Iron Inline-4, Power: 132.7 kw / 178 bhp @ 6000 rpm, Torque: 225.07 nm / 166 ft lbs @ 4500 rpm
  4. 2006 Mazdaspeed MX-5 Miata

    Engine: Inline-4, Power: 126.8 kw / 170 bhp @ 6700 rpm, Torque: 189.81 nm / 140 ft lbs @ 5000 rpm
  5. 1993 Mazda MX-6 2.0i-16v

    Engine: Inline-4, Power: 85 kw / 114 bhp @ 5500 rpm, Torque: 173 nm / 127.6 ft lbs @ 4500 rpm

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