The 2015 Lincoln MKC, the brand’s first entry in the small premium utility segment, will go on sale next year with a starting manufacturer’s suggested retail price of $33,995, including destination and delivery charges. This is the most accessible starting price point in the segment.

Three trim levels will be available when the vehicle goes on sale: Premiere, Select and Reserve, each offering an array of luxury content and amenities so owners can select features best suited to their needs.

“As the newest entrant in small premium utility, which is the fastest-growing luxury segment, we have to offer our clients a fresh and compelling proposition,” said Matt VanDyke, Director, Global Lincoln. “The Lincoln MKC offers the lowest base entry price in the segment as well as a host of first-to-segment features.”

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The Lincoln MKC debuts with a fully turbocharged lineup featuring EcoBoost engines. It also introduces Approach Detection, which senses when an owner is near and responds by illuminating “welcome mats” on the ground next to both front doors. Simultaneously, headlamps, taillamps and door handles glow with soft lighting tuned to complement the vehicle’s exterior color.

Also standard is Lincoln signature push-button gear shift that controls the automatic transmission.

The 2015 Lincoln MKC with the Reserve package, 2.3-liter EcoBoost Engine ($1,140) and optional all-wheel drive and continuously controlled damping (CCD) suspension ($2,495 MSRP) offers a lower MSRP than similarly equipped entries from BMW, Mercedes-Benz and Audi.

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The 2015 Lincoln MKC will be built at Louisville Assembly Plant and is due in Lincoln showrooms in summer of 2014.