Home » News » Peugeot » 2014 Peugeot 108 unveiled

2014 Peugeot 108 unveiled

Another chapter in PEUGEOT’s small car success story begins with the unveiling of the all-new 108. For the first time, the brand‘s urban runabout is available in two distinct body styles – the 108 Hatchback and the retractable fabric roof 108 TOP!.

At 3.47m long and 1.62m wide, it’s got the compact dimensions that will really make the difference in town. Its reduced overhangs and turning circle of just 9.6m allow it to avoid obstacles with ease. This architecture allows the driving position to be brought well forward, providing excellent vision in every direction.

The car has been designed to excel in urban traffic. The front end is dominated by its bold grille, central beam and lower air intake, while the front lamps are firmly set into the bodywork. Common to all trim levels, their ‘technical’ design combines smart black and chrome to give the car a sharp and dynamic look. The upper sections contain LEDs for daytime running lights.

With its machine-finished edge, the grille surround creates a solid on-road presence and proudly houses the PEUGEOT name badge. The famous Lion logo sits above, central between the two bonnet lines which run up to the windscreen in one fluid movement.

From the side, the 108’s compact form is highlighted by its front and rear overhangs, both reduced to the minimum. Access to the interior remains easy, with one or two doors on each side that stretch almost from wheel to wheel. The car’s dynamism is underlined by a chrome blade that emerges from the front wings and extends to the bottom of the glass above.

The wraparound-style rear lights include all functionality and, with a 3D effect, make the brand’s three-claw signature motif appear to emerge from the body. Together with the horizontal lines of the rear bumper, they give the car an extra perception of width. Above, the large glazed tailgate extends from the spoiler to the loading sill with integrated hinges. At the base, opaque markings mask the load space.

The contemporary and sophisticated exterior is mirrored on the inside of the PEUGEOT 108, with a comfortable cabin that feels like it has come from a much larger premium car. It has been designed to be intuitive to use, with each area being allocated to a specific function and information brought together for easy and quick reading. The speedometer housing forms part of the steering column, which is adjustable for height, and covered by a cowl to ensure it is legible in all light conditions. It comprises an analogue speedometer and an LCD screen arranged concentrically. Either side, extensions house the rev counter and gear shift indicator.

Once the driver is sitting in the height-adjustable seat, the various controls are all within easy reach. They include the striking 7-inch touch-screen, the starter button coupled with the PEUGEOT Open and Go system, plus the automatic air conditioning.

Behind the steering wheel are controls for the speed limiter, while the fuel filler flap opening and heated electric mirror controls are easily accessible on the dashboard. The controls for the front electric windows fall readily to hand, grouped together on the driver’s door panel.

For customers opting for the retractable fabric roof 108 TOP!, the electric control switch for the fabric roof – 80cm wide and 76cm long – is just above the rear view mirror. It’s possible to adjust the opening to any position, and an aero-acoustic deflector is deployed automatically to reduce cabin turbulence.

The all-new PEUGEOT 108 brings the urban car into a new era with its large touch-screen in the middle of the dashboard. Standard from Active trim, this 7-inch display boosts the relationship between car and driver to a new high. It is the interface for the audio system, trip computer and for vehicle settings, but using Bluetooth connectivity is also the access point for the driver’s smartphone.

The user can connect the phone’s applications that are compatible with use in a vehicle using Mirror Screen. This function operates using MirrorLinkTM technology for telephones running on Android, RIM and Windows, and by AppInCar for telephones running on Apple’s iOS.

It means the touch-screen in the PEUGEOT 108 becomes a mirror image of the connected smartphone. The driver then operates their smartphone from the car’s touch-screen. Depending on the telephone connected, applications can also be operated by voice commands using a voice recognition system.

For obvious safety considerations, access to applications is managed differently according to the state of the vehicle. For example, when the car is moving, the driver can only use applications such as navigation, or those for infotainment. This includes PEUGEOT Music, the brand’s internet radio station.

With its compact dimensions, the all-new PEUGEOT 108 is dynamic and agile around town, with excellent all-round visibility and practicality. For example, the PEUGEOT Open and Go system allows the doors to be unlocked, and the tailgate to be unlocked and partially opened, with just a press on the appropriate button.

On opening the tailgate, the parcel shelf automatically folds away against the rear screen and reveals a boot that is generous for the segment – 196 litres with the puncture repair kit, 180 litres with the spare wheel. Loading is easy thanks to the low sill, just 77cm off the ground, and a metre-wide space between the wheel arches. The initial volume can be extended to 750 litres by folding the 50/50 rear seat backrests forward. To do this, simply pull one of the straps accessible from the boot. Inside, the PEUGEOT 108 provides several storage areas. For example, the glove box and door pockets will take a 1-litre and 500ml bottle respectively.

A comfortable driving position is quickly found using the steering column height and seat adjustments. The PEUGEOT Open and Go system means the driver can simply press the button on the centre panel to start the engine. The driver can concentrate on safe driving thanks to the speed limiter and automatic lighting. If reverse gear is engaged, the reversing camera displays a colour image on the touch-screen.

Passengers are protected in all circumstances by six airbags fitted as standard: two frontal airbags (the passenger airbag can be switched off), two lateral airbags at the front, and two curtain airbags covering the front and rear seats. Finally, for the safety of children in the car, the two rear seats are equipped with IsoFix mounts.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1985 Peugeot 205 T16 Group B

    Engine: XU8T Inline-4, Power: 316.2 kw / 424 bhp @ 7500 rpm, Torque: 490.81 nm / 362.0 ft lbs @ 5500 rpm
  2. 2001 Peugeot 206 WRC

    Engine: XU9J4, Water Cooled, Aluminum Block & Head Inline-4, Power: 223.7 kw / 300.0 bhp @ 5250 rpm, Torque: 535 nm / 394.6 ft lbs
  3. 2002 Peugeot 206 WRC

    Engine: Auminum Inline-4, Power: 223.7 kw / 300 bhp @ 5300 rpm, Torque: 535 nm / 394.6 ft lbs
  4. 2006 Peugeot 207 RCup

    Engine: Inline-4, Power: 208.8 kw / 280 bhp @ 8500 rpmN/A
  5. 2003 Peugeot 4002 Concept

    N/AN/AN/A

New Vehicles

Volkswagen Touareg drove 16.500 kilometers to its world debutVolkswagen Touareg drove 16.500 kilometers to its world debut
To mark its world debut in Beijing, during the motor show, Volkswagen Touareg decided to drive an impressive distance: from Bratislava (Slovakia) to Beijing ...

Concept Cars

Porsche 911 Speedster celebrates 70 years of PorschePorsche 911 Speedster celebrates 70 years of Porsche
In order to properly celebrate its 70th anniversary, Porsche unveiled one very spectacular concept. The 911 Speedster Concept is a drivable vision of ...

Custom Cars

Rolls Royce Wraith Luminary Collection announcedRolls Royce Wraith Luminary Collection announced
Rolls Royce is continuously improving its client experience with special editions for the current range of cars. Same happened with the current Wraith ...

Future Cars

Skoda Fabia update scheduled for Geneva debutSkoda Fabia update scheduled for Geneva debut
For the last three years was one of the best sold cars in Skoda range. Fabia is also responsible for current Skoda success and sales record. To keep up ...

Market News

McLaren celebrates 15.000 units producedMcLaren celebrates 15.000 units produced
The dream of building a really fast car started with the McLaren F1, but then it faded away. Seven years ago, the light was on and McLaren was decided ...

Gadgets

Audi E-Tron Vision Gran Turismo - first teaser pictureAudi E-Tron Vision Gran Turismo - first teaser picture
Audi has published a first teaser picture with the upcoming Audi E-Tron Vision Gran Turismo. The virtual car will be showcased on April 9th and it will ...

Various News

Ford Mustang is world's best selling sports car in 2017Ford Mustang is world's best selling sports car in 2017
This is for the third time in a row when Ford Mustang was named world's best selling sports car. Global Ford Mustang registrations in 2017 totalled 125,809 ...

Motorsports

Volkswagen ID R Pikes Peak - officially unveiledVolkswagen ID R Pikes Peak - officially unveiled
Volkswagen has officially unveiled the new Volkswagen ID R Pikes Peak Concept. The car is set to compete in the famous Pikes Peak Hill Climb event which ...

Videos

These are the first four episodes of the Audi Q8 Unleashed campaign - the SUV will be unveiled on June 5These are the first four episodes of the Audi Q8 Unleashed campaign - the SUV will be unveiled on June 5
Audi has prepared a special marketing campaign to promote the upcoming Audi Q8. Named Q8 Unleashed, the experience is a mini-series with five episodes. ...