Ford, America’s truck leader, adds the 2014 Ford F-150 STX SuperCrew and STX Sport Package to its lineup, offering entry-level and value-oriented truck customers capable, roomy and stylish new options.

The F-150 STX SuperCrew meets the needs of first-time and returning value-conscious pickup truck customers, especially those who need to transport a crew to a job site or take the family on a trip.

Positioned between the work-ready XL and popular XLT models, STX offers upgraded exterior and interior features beyond what’s usually available for entry-level crew cab pickups.

Ford F-150 STX comes standard with a 302-horsepower, 278-lb.-ft.-of-torque 3.7-liter V6 engine, delivering an EPA-estimated 17 mpg city and 23 mpg highway. Ford F-150 also offers the half-ton segment’s only available compressed natural gas prep package.

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A 5.0-liter V8 rated at 360 horsepower and 380 lb.-ft. of torque is also available, enabling STX SuperCrew to tow up to 9,500 pounds when properly equipped.

For buyers looking for extra style and personalization, the new STX Sport Package, available in all cab configurations, strengthens vehicle appearance with custom-inspired details.

The 2014 Ford F-150 STX model lineup starts under $30,000. Manufacturer’s suggested retail price for STX SuperCrew starts at $33,145 for the 4×2 version with 3.7-liter V6 and $37,570 for the 4×4 with 5.0-liter V8. Current available discounts reduce the final price of the STX Sport Package, and F-150 Equipment Group 201A featuring the Trailer Tow Package, SYNC voice-activated controls and SiriusXM Satellite Radio, to $980. Destination charges are $1,095.