Home » News » Ram » 2011 Ram 1500 Adventurer

2011 Ram 1500 Adventurer

The North American automaker's Ram Truck division announced it will launch an entry level Ram 1500 model code named Adventurer.

According to Chrysler, the 2011 Ram 1500 Adventurer which is 'yet to be named', was developed based on the same formula used on the 2011 Ram Tradesman, and is 'aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own'.

Power will be provided by a 5.7-litre HEMI V8 engine which produces 390 HP and 407 lb-ft of torque and is rated at 20 mpg and some of its notable features will include a body-coloured grille with black honeycomb inserts, a body coloured front fascia and rear fascia and chrome tipped dual exhaust pipes.

The 2011 Ram 1500 Adventurer will also be fitted with fog lamps, 20-inch aluminium alloys, a locking tailgate, cargo lamp, rear bumper step pad and rear wheel-well liners. 

Standard equipment on the 2011 Ram 1500 Adventurer also include a 160-amp alternator, a 26 gallon fuel tank, 700-amp maintenance-free battery, a four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps and heavy-duty engine and transmission cooling.

Dodge press release :

Ram to Introduce New Model; Code Name: Adventurer
    * HEMI® performance and sporty appearance target younger customers and first-time buyers
    * Overwhelming response to Ram Tradesman forces launch pull ahead

February 15, 2011 , Auburn Hills, Mich. - The Ram Truck Brand today announced that it would launch a new Ram 1500 model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

The as-yet-to be-named Ram 1500 model has been developed under the code name “Adventurer,” and borrows the formula of the highly acclaimed 2011 Ram Tradesman.

The Ram Tradesman -- unveiled Feb. 9, at the Chicago Auto Show -- is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability. The unnamed new Ram 1500, like the Ram Tradesman, offers buyers a standard HEMI V8 engine with its 20 mpg rating for the same price competitors are charging for their V6 engines.

“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability.”

Ram Truck executives had planned to introduce the new Ram 1500 model later in the 2011 calendar year, but based on an overwhelming response to the Ram Tradesman, pulled ahead launch plans and opened the dealer ordering process with only a code name – Adventurer – to work with.

“This is going to be a great-looking, sports truck.” added Diaz. “A buyer will be able to drive off in a new HEMI-powered Ram Truck with money left over for other things, like Mopar accessories. There’s nothing in the market – and that includes other trucks, as well as cars -- that can compete with this truck’s blend of style, exhilarating performance and value.”

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 “Code Name: Adventurer” comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram’s racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps,
heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the new truck will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

It’s available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 “Code Name: Adventurer” is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram Truck Code Name: Adventurer comes as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. When equipped with an optional Class IV hitch, the new Ram will tow a maximum trailer weight of 9,100 lbs.

Manufacturer’s Suggested Retail Price for the new truck – Code Name: Adventurer – will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

Related Articles

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 2006 a.d. Tramontana V12

    Engine: V12, Power: 536.9 kw / 720 bhp, Torque: 825 nm / 608.5 ft lbs
  2. 2004 Dodge RAM SRT-10

    Engine: All Aluminum, 90 Degree V10, Power: 372.9 kw / 500 bhp @ 5600 rpm, Torque: 711.8 nm / 525 ft lbs @ 4200 rpm
  3. 1948 Ferrari 166 MM Zagato Panoramica

    Engine: Aluminum Alloy 60 Degree V12, Power: 104.4 kw / 140.0 bhp @ 6600 rpm, Torque: 158.63 nm / 117 ft lbs @ 5000 rpm
  4. 1955 Ferrari 410 Superamerica

    Engine: Type 126 Lampredi V12, Power: 253.5 kw / 340 bhp @ 6000 rpmN/A
  5. 1957 Ferrari 410 Superamerica Scaglietti Coupe

    Engine: Type 126 Lampredi V12, Power: 253.5 kw / 360 bhp @ 7000 rpmN/A

New Vehicles

Volvo debuts its first three cylinder engine in XC40 rangeVolvo debuts its first three cylinder engine in XC40 range
Volvo's new XC40 small SUV is an important addition to the range, as the Swedish manufacturer hopes to sell more and more SUV's, benefiting from current ...

Concept Cars

Renault EZ-GO Concept unveiledRenault EZ-GO Concept unveiled
Renault used this year Geneva Motor Show to share again its vision about the future of transportation and living. The French manufacturer unveiled the ...

Custom Cars

McLaren Special Operations delivered 10 unique 570S CoupeMcLaren Special Operations delivered 10 unique 570S Coupe
Inspired by Lamborghini Ad Personam program or by Ferrari, McLaren launched McLaren Special Operations more than three years ago. It is one of the most ...

Future Cars

Zenvo to launch new model in GenevaZenvo to launch new model in Geneva
Geneva Motor Show will host a lot of premieres, meaning we are going to see some new cars. But also some new supercars, from companies that are not so popular. ...

Market News

Vauxhall Insignia reached 100.000 ordersVauxhall Insignia reached 100.000 orders
It's on the market for less than a year and it already enjoys very good sales on the European market. Vauxhall and sister brand Opel, have reached the ...


Ford introduces Waze on its carsFord introduces Waze on its cars
Seat is not the only car manufacturer who tries to bring its clients new technology on the infotainment screens. At the Mobile World Congress, in Barcelona, ...

Various News

Factors That Influence Your Car Insurance RatesFactors That Influence Your Car Insurance Rates
When the time comes to shop around for car insurance, it is essential to know anything that influences your rates. There are some things you can do to ...


This is the Cupra e-Racer, an electric track carThis is the Cupra e-Racer, an electric track car
The Cupra brand was launched a few days ago, but the Spanish producer has alredy a big surprise for its fans. The name is Cupra e-Racer and it is an electric ...


Tesla Model 3 clocked at 4.66 seconds for 0 to 60 mphTesla Model 3 clocked at 4.66 seconds for 0 to 60 mph
Tesla Model 3 should be a succesful model. The car was reserved more than 400.000 times before the launch and now the production has begun. ...