Home » News » Mazda » 2011 Mazda BT-50 pickup unveiled

Another pick-up truck unveiled today which just like the 2011 Ford Ranger, will not be sold in the US. This time we're talking about the 2011 Mazda BT-50 that debuted at the Australian International auto Show in Sydney.

Mazda says the BT-50 pick-up represents a realistic alternative to the family wagon and 4x4 SUV, unfortunately we still have to wait for technical details and performance figures to get released.

As far as design the 2011 Mazda BT-50 features the company's 'family face' with a 5-point grille, boomerang shaped headlights, a chrome crossbar forming a large pentagon and taillights that stretch horizontally.  

Inside the 2011 Mazda BT-50 the automaker wanted to step way from the traditional pick-up truck aspect, offering an asymmetric design, four metallic panel strips, two cylindrical dials and a central console that seems borrowed from smaller class models.

For extensive details regarding design check out the official press release below, and stay tuned for the 2011 Mazda BT-50 specs. 

Mazda press release :

2011 Mazda BT-50

“Active Lifestyle Vehicle”

Mazda is proud to announce a brand new direction in the utility market.

At this year’s Australian International Motor Show in Sydney, Mazda is unveiling the All-New BT-50 that signifies a new direction in the utility segment. It was developed as an “Active lifestyle vehicle,” and is intended to further extend the appeal of a utility from traditional business users to a wide range of customers, including families and pleasure-seekers.



The current BT-50 is Mazda’s only offering in the utility segment. It is an established one-tonne utility that has won numerous awards and gained a strong following all over the world. In developing the new model, Mazda intended to expand its appeal to customers who lead active lifestyles and have needs that cannot be met by conventional utilities. It offers all the functionality required for business use combined with passenger car-like comfort for family use; and for active customers in Australia and Europe, it is the perfect answer for all kinds of outdoor leisure activities. In this way, the new BT-50 has been developed to fulfill the varied requirements of customers in every market.

To ensure all these aims were met, the all-new BT-50 was developed under the theme “Active lifestyle vehicle.” The result is a utility that offers unique value; it has refined and expressive styling; a comfortable, high quality interior; a smooth ride with the feel of a passenger car; sporty and responsive driving dynamics that reflect Mazda’s DNA; and outstanding environmental and safety performance.

Design: “Sophisticated Beast”

We wanted to design a truck that car lovers would be deeply pleased with and proud to own. We targeted a unique and expressive design that people would find desirable, and we also wanted it to be seen as strong and dependable. This led us to define the design concept as a “Sophisticated Beast.”

As Ryo Yanagisawa, chief designer of the all-new BT-50, explains: “Mazda’s brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the All-New BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various “movements” in the world around us. For example, we had a photograph of a lion. He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50.”
Exterior – Lively and Imposing Styling

Without detracting from the strength or the level of functionality, we wanted to give the exterior of the All-New BT-50 an athletic design, overflowing with movement, that would make people immediately want to get in and drive. The crisp lines will have owners looking on with pride.

The finished car has a beauty and individuality that can be recognized at a glance from any angle, even up to 100 meters away.

- Dynamic wedge-shaped proportions evoke an image of a large carnivore about to pounce on its unsuspecting prey. This is unlike any other utility.

- Casting off the conventional boxy image of a utility, sporty and dynamic lines are in tune with the rest of Mazda’s passenger vehicle lineup.

- Further evolving Mazda’s traditional prominent fenders, muscular lines flow from the fenders along the body sides.

A Front Fascia with a Bold, Overwhelming Presence and an Individual Rear End

- Mazda’s family face, the five-point grille, is further evolved for a more imposing expression with the headlights and a chrome crossbar forming a large pentagon.

- The headlights have a bold boomerang shape, elaborate details and a functional beauty.

- A first in the segment — the taillights are stretched horizontally, reaching around the corners and across the tailgate, for a sporty and refined rear view that is similar to a premium SUV.

Interior – A Sporty and Personal Space

We wanted to give the interior of the 2011 Mazda BT-50 a more sporty and personal feel to complement the dynamic exterior image, and create a comfortable space to rival Mazda’s current passenger car standard. The cockpit is designed to wrap around the driver and provide an environment that supports enthusiastic driving. It raises anticipation for a sporty and responsive driving experience that goes beyond any conventional utility.

- The flowing design smoothly connects the center of the instrument panel to the raised center console, which has never before been seen in a pickup truck.

- The dashboard has an asymmetric design to create optimal space on each side; it reassuringly wraps around the driver and provides an open space for the passenger.

- Four bold metallic panel strips on the door trim and sides of the center console express dynamism and seem to be supporting the interior space.

- A metallic outline highlights the two cylindrical meters and connects them via a center strip to improve readability and enhance the sporty, driver-oriented impression of the instrument panel.

- The audio control panel and the climate control switch panel, which has independent driver- and passenger-side temperature controls, form a beautifully designed human interface.

With modern and refined styling both inside and out, the 2011 Mazda BT-50 will raise the bar in the utility segment and for the first time provide a realistic alternative to the family wagon and 4x4 SUV. 

Related Articles

1 Comment on 2011 Mazda BT-50 pickup unveiled

  1. malvern :
    boy oh boy that tailgate its just a turn off.Mazda should learn to take their time its about passion not just making a car

Leave a Comment

Fields marked with * are required
Name *:
Email *:
Comment *:
Code *:
  CAPTCHA
  • Email
  • YouTube
  • RSS
  • Twitter
  • facebook
  • feedburner

Related Specs

  1. 1992 Mazda 323 Familia GT-R

    Engine: Turbocharged Inline-4, Power: 139.0 kw / 186.4 bhp @ 6000 rpm, Torque: 240.0 nm / 177.0 ft lbs @ 4500 rpm
  2. 2001 Mazda 323 MPS Concept

    Engine: Inline-4, Power: 111.9 kw / 150.1 bhpN/A
  3. 2006 Mazda MX-5 Miata

    Engine: Inline-4, Power: 126.8 kw / 170 bhp @ 6700 rpm, Torque: 189.81 nm / 140 ft lbs @ 5000 rpm
  4. 2001 Mazda MX-5 MPS Concept

    Engine: BP-VE Inline-4, Power: 149.1 kw / 199.9 bhp @ 7000 rpm, Torque: 196 nm / 144.6 ft lbs @ 6000 rpm
  5. 1993 Mazda MX-6 2.0i-16v

    Engine: Inline-4, Power: 85 kw / 114 bhp @ 5500 rpm, Torque: 173 nm / 127.6 ft lbs @ 4500 rpm

New Vehicles

2018 Infiniti QX80 - official teaser pictures2018 Infiniti QX80 - official teaser pictures
The third generation Infiniti QX80 will be officially unveiled during the Dubari Motor Show, the event which will kick off on November 17. According to ...

Concept Cars

Hyundai Hypereconiq Ioniq concept scheduled for SEMA Las VegasHyundai Hypereconiq Ioniq concept scheduled for SEMA Las Vegas
The current Hyundai Ioniq is seen as a very efficient choice for those who want an alternative to the popular Toyota Prius. But it will never be seen ...

Custom Cars

Land Rover Discovery transformed in a mobile kitchen for Jamie OliverLand Rover Discovery transformed in a mobile kitchen for Jamie Oliver
Ever imagined a car being transformed in a mobile kitchen. We said car, not van, so the challenge is very difficult. Not so difficult for Chef and TV ...

Future Cars

GM outlines its zero-emissions plansGM outlines its zero-emissions plans
Since it introduced the Chevrolet Volt, its first electric vehicle, GM entered a path that was supposed to lead to a complete electrification of the range. ...

Market News

Skoda enjoys record sales in SeptemberSkoda enjoys record sales in September
Skoda is enjoying one of its best sales period, as the global growth continues. The Czech brand announced it has delivered 112,900 vehicles worldwide ...

Gadgets

Nissan and Amazon Alexa will allow you to talk to your carNissan and Amazon Alexa will allow you to talk to your car
Nissan wants to offer its clients new technologies and is now updating the list of gadgets you can find in its US vehicles. ...

Various News

First Polestar model - teaser picturesFirst Polestar model - teaser pictures
A few months ago, Volvo announced that Polestar will become an independent sub-brand of the company. Now, Polestar is ready to unveil their first model. ...

Motorsports

BMW M8 GTE - First official picturesBMW M8 GTE - First official pictures
BMW has put on the race track the upcoming M8 GTE model. Three-day test at the Lausitzring (GER) heralded the next phase in the development of the new ...

Videos

2018 Audi A8 review. The new German model is the most tech savvy car2018 Audi A8 review. The new German model is the most tech savvy car
Audi A8 was launched a few months ago and now we have the chance to see the first proper video review of the car. After the official presentation, we ...